The Vitamin Shoppe rolls out to college campuses nationwide

To faucet into this viewers, The Vitamin Shoppe is rolling out a number of of its personal product traces – The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt, and TrueYou – to school campus bookstores and corresponding e-commerce websites throughout the US by a partnership with campus bookstore operator Follett Higher Education. 

Students purchasing at a taking part Follett campus bookstore will discover all the things from sports activities vitamin merchandise to nutritional vitamins and dietary supplements that assist sleep, temper, and mind well being, stated Leite.

“Attracting youthful shoppers to our model is crucial in growing future clients who’re engaged with The Vitamin Shoppe in addition to their very own well being and wellness wants,​ Leite instructed NutraIngredients-USA. 

“This partnership is an opportunity for The Vitamin Shoppe to find out about this key demographic and increase our portfolio of proprietary merchandise.” 

Increased curiosity in proteins, creatine, collagen, and clear magnificence 

The partnership will enable The Vitamin Shoppe to succeed in 1000’s of college-age shoppers who’re turning into an more and more essential demographic for the omnichannel specialty vitamin retailer.  

“Generally, The Vitamin Shoppe’s core clients are inclined to skew older than school age,”​ stated Leite.  

“However, youthful clients are more and more conscious of well being and wellness points and thus turning to dietary supplements, sports activities vitamin, and beauty-from-within classes to assist them throughout their essential and transformational school years,” ​stated Leite noting how TikTok and other social media platforms​ have helped gasoline curiosity and progress in well being and wellness amongst youthful shoppers.

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