To faucet into this viewers, The Vitamin Shoppe is rolling out a number of of its personal product traces – The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt, and TrueYou – to school campus bookstores and corresponding e-commerce websites throughout the US by a partnership with campus bookstore operator Follett Higher Education.
Students purchasing at a taking part Follett campus bookstore will discover all the things from sports activities vitamin merchandise to nutritional vitamins and dietary supplements that assist sleep, temper, and mind well being, stated Leite.
“Attracting youthful shoppers to our model is crucial in growing future clients who’re engaged with The Vitamin Shoppe in addition to their very own well being and wellness wants,” Leite instructed NutraIngredients-USA.
“This partnership is an opportunity for The Vitamin Shoppe to find out about this key demographic and increase our portfolio of proprietary merchandise.”
Increased curiosity in proteins, creatine, collagen, and clear magnificence
The partnership will enable The Vitamin Shoppe to succeed in 1000’s of college-age shoppers who’re turning into an more and more essential demographic for the omnichannel specialty vitamin retailer.
“Generally, The Vitamin Shoppe’s core clients are inclined to skew older than school age,” stated Leite.
“However, youthful clients are more and more conscious of well being and wellness points and thus turning to dietary supplements, sports activities vitamin, and beauty-from-within classes to assist them throughout their essential and transformational school years,” stated Leite noting how TikTok and other social media platforms have helped gasoline curiosity and progress in well being and wellness amongst youthful shoppers.
“We are seeing higher curiosity in wellness options like proteins, creatine, collagen, clear magnificence, and plant-based vitamin in youthful demographics, which is driving gross sales will increase in these classes,” famous Leite.
According to the International Food Information Council (IFIC)’s 2022 Food and Health Survey, Gen Z shoppers (these between 18- and 24-years-old) are in search of out merchandise that assist vitality (38%), sleep (35%), emotional or psychological well being (33%), and digestive or intestine well being (29%).
At the identical time, Gen Z is reporting excessive ranges of stress with 73% of these surveyed report feeling “very” or “considerably” confused previously yr, in keeping with IFIC.
Leite added that following a nutritious diet whereas getting correct train and enough sleep may be an awesome process for a lot of school college students and because of this, vitamin can take a again seat.
“We understand how difficult that may be for college kids at occasions, so for individuals who could battle with consistency we’re providing dietary supplements that may be helpful, together with: multivitamins for total well being and efficiency, omega 3’s for wholesome mind operate, probiotics for a wholesome intestine, greens drinks for college kids who could fall wanting their beneficial day by day greens consumption, and proteins to assist hold your physique sturdy and urge for food happy, which might make you much less prone to attain for junk meals.”
Sports vitamin class on fireplace
Among all of the classes, Leite highlighted the rise of sports activities vitamin merchandise as a key space of focus for the corporate.
“We regularly give attention to innovation in key classes driving client demand, such because the sports activities vitamin class, which final yr had its finest yr since 2016 at The Vitamin Shoppe,” stated Leite.
“We have seen a transparent acceleration in lots of sports activities vitamin classes as clients of all ages refocus on their health, following the pandemic.”
Future progress plans
The Vitamin Shoppe is launching in a choose group of faculty and college bookstores the place its merchandise shall be out there in devoted, branded shows meant to create a one-stop store for college kids.
Initial campuses embrace Babson College, Boston College, Bowie State University, Georgia State, Indiana University at Bloomington, Pepperdine University, Smith College, Stanford University, Tennessee State at Nashville, The Citadel, University of Florida at Gainesville, University of Texas at Dallas, and others.
The partnership will then increase to extra places and product assortments, equivalent to on-the-go vitality drinks and protein bars, added Leite.
https://www.nutraingredients-usa.com/Article/2022/08/15/the-vitamin-shoppe-rolls-out-to-college-campuses-nationwide
