Durango outside neighborhood performs half in firm’s success
Tailwind Nutrition founder Jeff Vierling devoted his life to athletic dietary supplements after struggling to complete the Leadville 100 due to dietary points. He remembers immediately working to the trash can to vomit after ending the race.
“There’s really a video on our web site of me throwing up on the finish right into a trash can. And after like 13 hours after having breakfast, it was all coming again up. I used to be simply very pissed off with how vitamin was holding me again,” he mentioned.
At that second, he realized that he needed to create dietary supplements to raised hydrate his physique for lengthy mountain bike races. He launched Tailwind’s endurance gas complement 10 years in the past on the Iron Horse Bicycle Classic and has not regarded again.
When he first began experimenting with hydration, he by no means thought it might result in a profession within the complement trade. However, with the discharge of his most up-to-date energetic electrolyte combine he’s enthusiastic about the way forward for Tailwind Nutrition.
Vierling needed to create an electrolyte combine with out enhanced sweeteners or a foul aftertaste. He tried each electrolyte combine he might to determine the elements used to experiment along with his personal.
He discovered that almost all electrolyte mixes use Stevia to masks the flavour, which may result in dehydration whereas exercising.
“As I realized extra about that, I sort of realized that a number of the merchandise I used to be making an attempt had elements that had been difficult to digest and that didn’t make lots of sense to make use of,” Vierling mentioned.
Vierling discovered the easiest way to create an energetic hydration combine was to fastidiously steadiness acids and bases and in doing so discovered a technique to develop an unflavored model. He added small quantities of cane sugar to provide the combo its taste.
He mentioned this was essential due to how the physique absorbs water whereas exercising. He mentioned small dosages of sugar mixed with sodium can assist additional hydrate the physique whereas doing intense exercises. Unlike Tailwind’s endurance gas, which is made for bike races and marathons, the energetic hydration combine is used for going to the health club or a reasonable run.
“We included collagen and vitamin C as a result of lots of our prospects are outside fanatics, outside athletes and it’s exhausting on their our bodies. So having one thing that may assist them care for their joints, we expect it’s … helpful,” Vierling mentioned.
Vierling mentioned the Tailwind Trailblazers had been essential to testing the product. The Trailblazers are model ambassador who check Tailwind merchandise earlier than they’re distributed to retailers. The ambassadors, who’re principally athletes, examined a number of iterations of the product to see which mixture of electrolytes labored the very best.
He discovered that sodium, potassium and calcium labored the very best.
While Vierling research vitamin for his firm, his background is definitely in software program improvement and venture administration. After fighting hydration in lengthy bike races he grew to become more and more excited by vitamin. He’s proud his firm has been in a position to flourish within the Durango space and maintain its native attraction.
He mentioned the Durango outside neighborhood has performed a big function within the firm’s success to date and is grateful for the expertise.
“Just being part of this neighborhood has been nice. Everyone has been so supportive, from testing to serving to with enterprise challenges and selling our merchandise and giving us a shot to get began,” he mentioned.
Vierling is appreciative for companies comparable to Mountain Bike Specialists who’ve supported his merchandise for the reason that firm began. The Durango neighborhood continues to encourage him to proceed engaged on modern dietary supplements.