Sports nutrition brand lands first major supermarket listings via Asda partnership

Liverpool headquartered sports activities vitamin firm Applied Nutrition has gained its first main grocery store listings within the UK for its Diet Protein powder, debuting in Asda this month throughout 365 shops.

Alongside Diet Protein, Applied Nutrition additionally has its Keto Collagen and Greens nutrient enhance merchandise additionally showing in 80 shops for the primary time in July.

Applied Nutrition’s Diet Protein is an “superior weight administration complement”, combining the entire most important elements identified to assist weight administration together with CLA, l-carnitine, inexperienced tea, whey protein isolate & whey protein focus.

The ensuing product is a low carbohydrate, excessive protein shake, “ideally suited to construct and restore lean muscle whereas protecting physique fats low”.

2022 has confirmed a standout yr to date for Applied Nutrition with gross sales growing over 30 per cent, shortlisted at The Grocer Gold Awards earlier in the summertime and it has introduced a number of worldwide sports activities stars on board as ambassadors.

Next month the corporate is releasing two new HFSS snack bars and the corporate acknowledged it has a “packed pipeline” of merchandise in growth in each efficiency vitamin and well being and wellness classes.

Founder and managing director Thomas Ryder commented: “Our Diet Protein is a premium prime quality protein complement and has been a high promoting product for us, each within the UK and the worldwide markets we function in.

“We have a big product providing and are on a mission to show nice flavours and high quality sports activities vitamin aren’t mutually unique, you may have each.

“So we’re completely delighted our buddies at ASDA have chosen to supply their prospects a top quality, implausible tasting various to protein dietary supplements prospects might have tried prior to now.”

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