Orangetheory® Fitness Appoints Jason Dunlop as President of International

Orangetheory® Fitness Appoints Jason Dunlop as President of International

BOCA RATON, Fla., Aug. 31, 2022 /PRNewswire/ — As a number one health model, Orangetheory Fitness is dedicated to continued market progress and new studio openings around the globe. To additional develop the model’s worldwide presence, Orangetheory as we speak introduced that it has appointed Jason Dunlop as President of International, overseeing the model’s worldwide studio portfolio and ongoing enlargement efforts.  

Dunlop joins Orangetheory with a confirmed monitor report of management and worldwide improvement, with a few of the world’s best-known manufacturers, together with CrossFit, Canada Goose, Starbucks, and Nike. As demonstrated in his prior government positions, Dunlop is an business veteran with an in depth background in franchise enterprise administration, world gross sales, direct to shopper enterprise and hypergrowth in world markets.

In his new position, Dunlop will work to additional broaden and develop an already strong worldwide community. In 2022, Orangetheory opened new areas in Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain, and Poland, in addition to the model’s first studio in France. Dunlop will handle new studio openings slated for 2023 and past, together with these deliberate in North and South America, Europe, Asia Pacific and the Middle East.

“As Orangetheory Fitness continues to develop as a pacesetter within the health and wellness class, Jason Dunlop was the clear selection to assist lead us in our mission to unfold ‘More Life’ throughout the globe,” mentioned Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness. “With Jason’s historical past of success, we all know he has the imaginative and prescient and expertise to champion our worldwide efforts – we welcome him to the Orangetheory Fitness group.”

“I’ve been lucky to spend my profession main world improvement and techniques for a few of the world’s most recognizable manufacturers, and I’m excited for the worldwide progress potential I see at Orangetheory Fitness,” mentioned Dunlop. “I look ahead to working to advance Orangetheory’s strategic enterprise targets, whereas introducing extra folks globally to the model’s distinctive and cutting-edge health method.”

Prior to his appointment, Dunlop served as Global President at CrossFit, LLC the place he led CrossFit’s Global Affiliate group, Education and Sports Division. As Senior Vice President at Canada Goose, Dunlop was answerable for gross sales throughout all worldwide channels together with model and product. During his time at Starbucks, Dunlop was the corporate’s Senior Vice President and Chief Operations Officer, the place he restructured the enterprise to turn into a licensing and franchising mannequin throughout 4,500 areas and 59 international locations. At Nike, Dunlop managed the model’s direct-to-consumer and franchising companies in Europe, the Middle East and Africa, together with retailer progress and digital enlargement throughout 47 international locations.

For extra data on Orangetheory Fitness, go to

About Orangetheory

Orangetheory® Fitness ( is a heart-rate based mostly, total-body group exercise combining science, teaching and expertise created that can assist you obtain your required outcomes and dwell a extra vibrant life. One of the world’s fastest-growing franchise firms, Orangetheory developed a exercise designed for all health talents to foster a shared group expertise by connecting members and coaches. The Orangetheory exercise costs your metabolism for MORE caloric afterburn, MORE outcomes, and MORE confidence, all to ship you MORE LIFE. Orangetheory franchisees have opened greater than 1,500 studios in all 50 U.S. states and 24 international locations. The firm was ranked #60 in Inc. Magazine’s Fastest Growing Private Companies record and was listed as #9 on Entrepreneur Fastest-Growing Franchise 500 record. Visit for world franchise alternatives.

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SOURCE Orangetheory Fitness

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