Hill’s Pet Nutrition and Actor Taylor Lautner Invite Pet Lovers to Join the Clear The Shelters Campaign to End Pet Homelessness

Hill’s Returns as National Sponsor of NBCUniversal Local’s Clear the Shelters for the Fifth Consecutive Year to Help Shelter Animals Find Homes Through Science-led Nutrition this August 

TOPEKA, Kan., Aug. 2, 2022 /PRNewswire/ — Approximately 6.3 million companion animals enter U.S. animal shelters nationwide yearly¹. This yr marks a important time as over the previous 5 months, extra animals are coming into shelters than leaving them². That’s why Hill’s Pet Nutrition, a world chief in science-led pet vitamin, is ramping up its year-round help of shelters as a part of its mission to assist finish pet homelessness.

For the fifth yr, Hill’s returns because the nationwide sponsor of  Clear The Shelters, NBCUniversal Local’s nationwide pet adoption and donation marketing campaign, and is teaming up with actor Taylor Lautner (Twilight, Scream Queens) to encourage potential pet homeowners to search out their new finest good friend in the course of the nation’s largest pet adoption of the yr.

A Cause Close to the Heart

As a longtime pet lover and proprietor, Lautner adopted his canine Remi in 2021 and jumped on the alternative to hitch this yr’s Clear The Shelters marketing campaign.

“Adopting Remi was top-of-the-line selections my fiancée and I’ve ever made. She not solely accomplished our household however has additionally fueled our ardour for advocating for shelter pets who’re in want of a loving house,” mentioned Lautner. “Hill’s does an ideal job serving to get shelter pets prepared for adoption via science-led vitamin. Together we encourage anybody contemplating adopting a pet to open their hearts and houses to pets in want.”

Clear The Shelters…For Good

Each yr via Clear The Shelters, NBC and Telemundo stations nationwide staff up with shelters and rescues of their communities, which included greater than 1,300 organizations final yr, to assist discover loving houses for pets in want. Since its inception in 2015, the marketing campaign has helped greater than 700,000 discover their eternally houses.

The marketing campaign will once more characteristic on-line donations via companions Greater Good Charities, a world nonprofit, and The Animal Rescue Site, which is able to host the fundraising and canopy all transaction charges in order that one hundred pc of donations go on to shelters and rescues in want. Online donations may be made to taking part shelters or rescues in the course of the marketing campaign at ClearTheSheltersFund.org, which can also be accessible through ClearTheShelters.com.

In addition to being a nationwide sponsor, Hill’s will present adoption kits to new pet dad and mom containing starter luggage of Hill’s pet meals, coupons, pet-parenting suggestions and different provides, which will probably be out there at choose shelters all through the month. 

“For the previous 20 years, Hill’s has helped hundreds of thousands of shelter pets discover their eternally houses via our Hill’s Food, Shelter & Love program, and we’re proud to proceed our long-time help of the Clear The Shelter marketing campaign,” mentioned Nicki Baty, President of Hill’s Pet Nutrition US. “We are grateful to work in partnership with Greater Good Charities, Taylor Lautner, and 1000’s of veterinary, retail and shelter companions nationwide, to assist finish pet homelessness – particularly throughout a time when shelters are under-resourced and experiencing rising consumption charges.”

Hill’s can also be offering monetary help for the marketing campaign to help two Greater Good Charities “Good Flights” pet airlifts throughout Clear The Shelters month in August, the place at-risk animals in overpopulated shelters will probably be transported to new shelters to be evaluated and obtain wanted medical care earlier than being put up for adoption.

With goal on the coronary heart of the whole lot, Hill’s is empowering its workers to offer again to communities and help the initiatives that assist drive the model’s mission ahead. Across the group, tons of of Hill’s workers will volunteer at taking part shelters throughout Clear The Shelters crescendo weekend August 26-28, 2022 to offer adoption kits to assist pet dad and mom welcome their new pets into the household.

20 Years of Helping Pets Find Forever Homes

The yr’s marketing campaign additionally coincides with the twentieth Anniversary of Hill’s Food, Shelter and Love program, which companions with shelters one year a yr to produce premium pet vitamin for animals in want. The program has supplied greater than $300 million in pet meals to greater than 1,000 shelters and has helped greater than 12 million pets discover new houses. When pet dad and mom buy Hill’s merchandise, they assist us present premium vitamin to 1000’s of shelter pets throughout the nation.

For extra data on Clear The Shelters, together with taking part animal shelters and rescues, together with particulars on native occasions, go to ClearTheShelters.com and the Spanish-language website DesocuparlosAlbergues.com.

To be taught extra about Hill’s help of shelters and the pets they look after, go to www.hillscleartheshelters.com.

¹ American Society for the Prevention of Cruelty to Animals
² Shelter Animals Count

PR Contact:
Jennie Rosenberg, Hill + Knowlton Strategies
[email protected]

About Hill’s Pet Nutrition

Founded greater than 80 years in the past with an unwavering dedication to science-led pet vitamin, Hill’s Pet Nutrition is on a mission to assist enrich and lengthen the particular relationships between individuals and their pets. Hill’s is devoted to pioneering analysis for canines and cats utilizing a scientific understanding of their particular wants. As a number one veterinarian beneficial pet meals model, information is our first ingredient with 220+ veterinarians, PhD nutritionists and meals scientists working to develop breakthrough improvements in pet well being. Hill’s Prescription Diet therapeutic vitamin plus our on a regular basis meals, Hill’s Science Diet, Hill’s Healthy Advantage and Hill’s Bioactive Recipe, are bought at vet clinics and pet specialty retailers worldwide. For extra details about our merchandise, dietary philosophy, go to HillsPet.com or HillsVet.com. To be taught extra about Hill’s Food, Shelter & Love program, go to hillspet.com/shelter.

About Clear The Shelters

Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption marketing campaign that’s spearheaded by NBCUniversal Local, a division of NBCUniversal. Every yr, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, associate with animal shelters and rescues of their communities to host Clear The Shelters occasions. NBCUniversal Local’s Clear The Shelters marketing campaign was impressed by a 2014 North Texas pet adoption occasion hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of space shelters that resulted in essentially the most adopted pets in someday for North Texas. Since 2015, NBCUniversal Local’s Clear The Shelters pet adoption marketing campaign has resulted in additional than 700,000 pets discovering new houses. Visit ClearTheShelters.com and DesocuparLosAlbergues.com for extra data.   

About NBCUniversal Local

NBCUniversal Local is NBCUniversal’s native media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the perfect in native sports activities, information, climate, client and investigative reporting, and life-style leisure throughout any platform and display screen. NBCUniversal Local is comprised of three particular person media teams together with the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division can also be house to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable information community NECN, in addition to NBC Spot On, a sophisticated video promoting enterprise designed for native/regional CTV and OTT advertisers and a number of other in-house firms together with manufacturing firm LXTV, advertising and marketing and promotions firm Skycastle, its out-of-home enterprise NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports activities networks and 42 NBC and Telemundo stations serving 38 % of U.S. houses, NBCUniversal Local is the one network-owned native media division that’s house to the most important bilingual native newsrooms throughout the nation’s high 10 TV markets. NBCUniversal Local’s stations and networks serve various audiences and communities throughout linear, streaming, OTT, digital internet, cellular and audio, and cable platforms and work collectively to maintain native audiences knowledgeable anytime and anyplace. For extra data, go to NBCUniversal.com.

SOURCE Hill’s Pet Nutrition