The man who created aseptic meals and drinks provider KanPak and constructed it into a global enterprise is making an attempt to disrupt the US alt-milk class along with his new enterprise, Strive Nutrition.
Food processing and packaging veteran Dennis Cohlmia, Strive Nutrition’s founder and CEO, has teamed up with US animal-free dairy substances provider Perfect Day to create a variety of protein-enhanced merchandise.
Cohlmia hopes Strive Nutrition’s alliance with Perfect Day, which has turn into a minority shareholder within the agency, will present it with a USP in a crowded market.
He has greater than 40 years of expertise in growing meals utilizing solely pure substances with out the necessity for preservatives. He based KanPak, which makes foods and drinks merchandise in a bacteria-free atmosphere, in 1980 and constructed it into a global enterprise with crops within the US, Mexico & China earlier than selling it in 2016.
Strive Nutrition’s alt-milk merchandise – obtainable in variants together with oat and almond – are vegan, lactose-, gluten- and cholesterol-free and comprise important amino acids and omega 3 fatty acids.
But arguably it’s the addition of round 10g of protein from Perfect Day’s animal-free whey that’s the shelf-stable product’s stand-out characteristic.
“We’re straddling the entire class of plant-based and various milks,” Cohlmia mentioned.
“There is a drive to higher vitamin within the US and final yr this was a US$3.2bn class with a 15.3% progress fee.”
Cohlmia mentioned the most important elements for his coming into the alt-milk class had been local weather change and the nation’s well being.
“We are believers in environment friendly vitamin,” he mentioned. “And some 43% of the [US] grownup inhabitants is both overweight or chubby.”
Cohlmia informed Just Food Strive Nutrition has launched in a “capital-lite” means and is utilizing a co-packer for manufacturing functions. He mentioned its vary will likely be “very competitively” priced in comparison with different plant-based merchandise.
He confirmed the corporate has retail offers in place however mentioned these can’t be introduced as but because the enterprise prepares for launch.
Strive Nutrition’s associate within the enterprise, California’s Perfect Day, was arrange in 2014 by Ryan Pandya and Perumal Gandhi as an animal-free substances enterprise. In 2020, it shaped a consumer-facing division with ex-Glanbia and Aseptic Solutions government Paul Kollesoff known as The Urgent Food Company.
Perfect Day has teamed up with local confectionery giant Mars to launch an animal-free dairy chocolate bar, Co2coa, and collaborated with General Mills’ innovation progress arm G-works on alternative cream cheese product Bold Cultr.