Chamber Member of the Week: Be Real Sports Cycling and Fitness

Chamber Member of the Week: Be Real Sports Cycling and Fitness

Photo by John Kirkpatrick

With 6 years of endurance teaching beneath his belt and desirous to make a occupation out of biking, Larry Myles opened Be Real Sports Cycling & Fitness in 2018. Myles and firm present a wealth of information to everybody that enters the shop, which options the most recent in customized biking and endurance gear. 

The store additionally affords bicycle servicing, repairs, and leases, aiming to return riders to the street effectively. The expert technicians can be found inside 24 hours, supply supply and pick-up, and can lend shoppers a loaner through the meantime. 

Using their health studio, Myles and his workforce will individually match every shopper to a motorcycle that caters to their wants and physique kind. They deal, service, and lease a considerable assortment of bicycles and supply teaching companies with applications designed for every particular person. 

“We lease and work on all makes and fashions of street and mountain bikes, servicing the whole lot from classic Schwinns to trendy superbikes,” Myles mentioned. “If riders aren’t certain what they’re doing proper or incorrect with their health regimens, they’ll cease by our health studio for skilled recommendation.”

Myles has all the time been an avid bicycle owner, racing on BMX and ultimately endurance circuits. He found his ardour for offering attire and servicing bikes when native and regional schools and universities began applications and he solicited his experience. 

In 2010, his spouse, who he known as “enterprise savvy,” urged that he convert his ardour right into a enterprise. Shortly after that, Myles left his profession in industrial chemical and mechanical engineering to pursue his dream of opening a motorcycle store. 

Myles is joined by his son Mark, and the 2 strongly emphasize neighborhood, protecting it as a focus of their efforts. 

“So right here we’re, one of many few bike outlets in our space, and we’re in an amazing place inside our neighborhood, with the Greenbelt proper behind us and on the perimeter of the belt line,” he mentioned. “We’re community-driven like no tomorrow, and we placed on occasions and host weekly group rides for all capacity ranges.”

In the early years of Be Real, sponsored group rides would characteristic simply over 10 riders; their newer rides boast almost 40. Both father and son mentioned biking had been steadily rising within the space, however nothing compares to the uptick in curiosity sparked by the pandemic. 

“Covid has modified the panorama of the whole lot, and that’s not a cliche anymore – it’s modified,” Myles mentioned. “We had been already in a great place when the pandemic hit as a result of most individuals in the neighborhood that knew me related me with bikes. We had that theme going, however then the increase occurred, and everybody who was contained needed to be outdoors, rising gross sales.”

Myles mentioned they hadn’t slowed down since, taking that traction and persevering with to construct on it. He mentioned he continues to come across those that didn’t know they had been round, however he’s slowly making an attempt to alter that. 

For extra details about Be Real Sports Cycling and Fitness, go to its web site here. For the most recent details about group rides, go to its Facebook web page here.

The Chamber Member of the Week program is a membership good thing about the Greater Owensboro Chamber of Commerce. Founded in 1913, the Greater Owensboro Chamber of Commerce has labored for over a century to supply beneficial advantages and companies to member companies and people.

Today, with a membership base of almost 1,000, the Chamber is a guiding drive in neighborhood and enterprise growth initiatives, serving as the middle of enterprise advocacy for the Greater Owensboro area. 

To be taught extra about changing into the Chamber Member of the Week or inquire about Chamber membership, contact Shelly Nichols, Chamber Vice President, at 270-926-1860 or [email protected]

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