ATP Science recruits ex-Subway boss to double sales

Thanks to customers’ willingness to pay for premium merchandise that may profit their well being, the corporate believes there’s a bigger goal marketplace for its area of interest merchandise exterior physique builders, athletes and health fanatics.

“Through COVID individuals invested in themselves and actually truly understood about their well being and the way necessary it’s. So definitely, this class will develop,” stated Mr Cockerill, who spent nearly 4 years operating Subway in Australia.

Grocery chains

The firm is scaling up manufacturing at its new manufacturing facility in Logan in south-east Queensland to fulfill the demand for the protein bar.

“We’ve bought a state-of-the-art manufacturing facility that we’re nonetheless gearing up across the quantity as a result of we’re not sacrificing high quality for quantity. It’s going to be a pleasant downside to have, however I’m just a little bit anxious truly concerning the provide and demand round it,” he stated.

Mr Cockerill stated the corporate is seeking to distribute its merchandise extra extensively throughout grocery chains and pharmacies.

ATP Science’s nutritionists and well being scientists have developed greater than 40 gut-related wellness merchandise, however Mr Cockerill acknowledged there was extra work to be achieved to show customers about the advantages of collagen-fuelled meals.

“We’re mainly an organization that’s invested extra in scientists and vitamin than we’ve got in gross sales and advertising and marketing,” he stated.

Specialist well being and supplements brands have grow to be enticing acquisition targets for incumbent FMCG manufacturers, seeking to money in on altering shopper habits. For instance, Clif Bar & Company, a Californian snack enterprise, was acquired by Mondelez in June for $US2.9 billion ($4.3 billion) to capitalise on the “wholesome snacking” development.

As sports activities vitamin meals creep into the mainstream, Mr Cockerill stated the corporate was additionally in discussions with buyers, who he declined to call, to fund ATP Science’s growth on a nationwide and worldwide scale.

“Our greatest gross sales markets exterior Australia are the US, UAE and Asia, and we’re positioned to additional develop into the Asian market,” he stated.

“Our abroad pursuits account for roughly 10 per cent of the corporate’s product sales and we anticipate this to develop exponentially through the subsequent 12 months.”