Strive Nutrition leverages Perfect Day animal-free whey for ‘sustainable’ milk

Strive Nutrition stated that the product guarantees the ‘actual style and diet’ of cow’s milk, with out what it termed the ‘well being and environmental downsides’ of typical dairy.

The lead product shall be Strive FREEMILK Whole, an animal-free milk various that whips, foams, blends, cooks, and tastes like the true factor. Leveraging Perfect Day’s animal-free whey protein, Strive has created an alt dairy beverage that is freed from lactose, hormones, antibiotics, and ldl cholesterol.

Strive FREEMILK Whole will supply 25% extra protein, 75% much less sugar, and fewer saturated fats than common complete cow’s milk, the corporate stated.

Other merchandise within the line will embrace FREEMILK Chocolate, which has much less sugar and extra protein than common chocolate dairy milk.

Strive may also supply Strive Oat+Protein and Strive Almond+Protein, each enriched with 10 grams of Perfect Day animal-free whey protein per serving. The firm harassed that represents greater than thrice the extent of protein discovered within the main oat milk model and 10 occasions greater than the main almond milk.

The firm was fast to tout the advantages this strategy has not solely in comparison with typical dairy but additionally versus plant-based alternate options. “Unlike oat and almond proteins, Perfect Day animal-free whey protein is a “full” protein with all 9 important amino acids, and a giant purpose for Strive’s scrumptious, milk taste,”​ the corporate said.

Later in 2022, Strive will introduce protein shakes and sports activities hydration protein drinks.

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