Women-founded, Women-led Nutrition Brand Expands Dessert-inspired, Plant-Based Protein Bar flavors into More North American Locations
VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (the “Company” or “Simply Better Brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is happy to announce two new taste profiles beneath its rising TRUBAR model. The upcoming indulgent diet flavors are in response to accelerated demand by each customers and retailers within the United States and Canadian markets. The innovation will likely be accessible in each brick and mortar distribution and on-line gross sales channels within the third quarter of 2022.
“As we comply with the bar shopper, one key choice standards, after style, is selection. Heavy bar customers eat bars each day and demand pleasure of their model of alternative. With our bars now broadly omni-channel accessible in retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we need to guarantee the buyer enjoys larger selection in each taste and type. In addition to the expanded bar flavors, TRUBAR additionally can also be planning to increase into the protein powder class later this yr,” stated CEO at Simply Better Brands, Kathy Casey.
TRUBAR, a plant-based protein bar, launched a first-of-its-kind meals class, the place scrumptious, dessert-inspired taste meets clear and easy elements. The new flavors are “Mint to be Chip”, a mix of recent mint, chocolate and almond ice cream-like taste remodeled right into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter combined with a fragile candy strawberry jam to have everybody’s childhood favourite come to life.
Obsessed with blurring the traces between wholesome and scrumptious, TRUBARs have tapped into a completely new area, which they’re coining as Indulgent Nutrition™. “For so lengthy customers endured the truth that almost all snacks both style good, but use unrecognizable elements, or they use clear elements—and style like cardboard,” stated Co-Founder and CEO at TRU BRANDS Inc., Erica Groussman. “One of my crucial objectives when bringing TRUBARs into rising markets is to simplify the buyer expertise, making it simpler for many who intention to eat higher however aren’t keen to sacrifice style within the quickly rising plant-based, pure, and energetic way of life area.” TRUBAR adheres to the strict dietary guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free anticipated by loyal customers of the model.
About Simply Better Brands Corp.
Simply Better Brands Corp. leads a world omni-channel platform with diversified belongings within the rising plant-based and holistic wellness shopper product classes. The Company’s mission is concentrated on main innovation for the knowledgeable Millennial and Generation Z generations within the quickly rising plant-based wellness, pure, and clear ingredient area. The Company continues to concentrate on growth into high-growth shopper product classes together with plant-based meals, clear ingredient skincare and plant-based wellness. For extra data on Simply Better Brands Corp., please go to: https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that time period is outlined within the insurance policies of the TSX Venture Exchange) accepts duty for the adequacy or accuracy of this launch.
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