Simply Better Brands Corporation Broadens Its Portfolio With Expanded Indulgent Nutrition Innovation

Simply Better Brands Corp.

Women-founded, Women-led Nutrition Brand Expands Dessert-inspired, Plant-Based Protein Bar flavors into More North American Locations

Mint Chip

It's Mint to be Chip

It’s Mint to be Chip

PBJ

Get in my Belly, PB & Jelly

Get in my Belly, PB & Jelly

VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (the “Company” or “Simply Better Brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is happy to announce two new taste profiles beneath its rising TRUBAR model. The upcoming indulgent diet flavors are in response to accelerated demand by each customers and retailers within the United States and Canadian markets. The innovation will likely be accessible in each brick and mortar distribution and on-line gross sales channels within the third quarter of 2022.

“As we comply with the bar shopper, one key choice standards, after style, is selection. Heavy bar customers eat bars each day and demand pleasure of their model of alternative. With our bars now broadly omni-channel accessible in retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we need to guarantee the buyer enjoys larger selection in each taste and type. In addition to the expanded bar flavors, TRUBAR additionally can also be planning to increase into the protein powder class later this yr,” stated CEO at Simply Better Brands, Kathy Casey.

TRUBAR, a plant-based protein bar, launched a first-of-its-kind meals class, the place scrumptious, dessert-inspired taste meets clear and easy elements. The new flavors are “Mint to be Chip”, a mix of recent mint, chocolate and almond ice cream-like taste remodeled right into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter combined with a fragile candy strawberry jam to have everybody’s childhood favourite come to life.

Obsessed with blurring the traces between wholesome and scrumptious, TRUBARs have tapped into a completely new area, which they’re coining as Indulgent Nutrition™. “For so lengthy customers endured the truth that almost all snacks both style good, but use unrecognizable elements, or they use clear elements—and style like cardboard,” stated Co-Founder and CEO at TRU BRANDS Inc., Erica Groussman. “One of my crucial objectives when bringing TRUBARs into rising markets is to simplify the buyer expertise, making it simpler for many who intention to eat higher however aren’t keen to sacrifice style within the quickly rising plant-based, pure, and energetic way of life area.” TRUBAR adheres to the strict dietary guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free anticipated by loyal customers of the model.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads a world omni-channel platform with diversified belongings within the rising plant-based and holistic wellness shopper product classes. The Company’s mission is concentrated on main innovation for the knowledgeable Millennial and Generation Z generations within the quickly rising plant-based wellness, pure, and clear ingredient area. The Company continues to concentrate on growth into high-growth shopper product classes together with plant-based meals, clear ingredient skincare and plant-based wellness.  For extra data on Simply Better Brands Corp., please go to: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that time period is outlined within the insurance policies of the TSX Venture Exchange) accepts duty for the adequacy or accuracy of this launch.

Contact Information

Simply Better Brands Corp.
Brian Meadows
Chief Financial Officer
+1 (855) 553-7441
[email protected]

Forward-Looking Information

Certain statements contained on this information launch represent “forward-looking data” ‎and “ahead wanting ‎statements” as such phrases are utilized in relevant Canadian securities ‎legal guidelines. Forward-looking statements and ‎data are based mostly on plans, expectations and ‎estimates of administration on the date the data is supplied ‎and are topic to sure ‎components and assumptions, together with, amongst others, that the Company’s monetary ‎situation and ‎improvement plans don’t change on account of unexpected occasions, the influence of the COVID-19 ‎‎pandemic, the regulatory local weather by which the Company operates, the Company’s capacity to ‎execute on its ‎enterprise plans, distribution plans, reliance on a constant provide chain, and ‎claims referring to the efficacy and outcomes of the Company’s merchandise. Specifically, this information ‎launch accommodates forward-looking statements referring to, however not restricted to, timing and launch of latest product choices; shopper expectations and curiosity within the Company’s merchandise; and future product growth plans.

Forward-looking statements and data are topic to a wide range of dangers and uncertainties ‎and different components ‎that might trigger plans, estimates and precise outcomes to differ materially from ‎these projected in such forward-‎wanting statements and data. Factors that might trigger ‎the forward-looking statements and data in ‎this information launch to alter or to be ‎inaccurate embrace, however usually are not restricted to, altering shopper preferences, the ‎impacts of ‎COVID-19, that the Company’s monetary situation and improvement plans change, capacity to ‎get hold of ‎essential regulatory approvals and product viability and danger, in addition to the opposite dangers ‎and uncertainties ‎relevant to the Company and the industries by which it operates, and as set ‎forth within the Company’s annual ‎data type accessible beneath the Company’s profile at ‎www.sedar.com.

There isn’t any illustration by the Company that precise outcomes achieved would be the similar in ‎complete or partly as ‎these referenced within the forward-looking statements and the Company does ‎not undertake any obligation to replace ‎publicly or to revise any of the included forward-‎wanting statements, whether or not on account of new data, ‎future occasions or in any other case, besides ‎as could also be required by relevant securities regulation.‎

Photos accompanying this announcement can be found at

https://www.globenewswire.com/NewsRoom/AttachmentNg/5546a10a-6325-4da6-903e-fab4e0a04ab2

https://www.globenewswire.com/NewsRoom/AttachmentNg/ef6b3d75-fbfc-48ac-b32b-6f99ac662da9

https://finance.yahoo.com/news/simply-better-brands-corporation-broadens-120300037.html

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