Basecamp Fitness Ignites National Expansion with 20-Unit Development Agreement in Florida

Emerging High-Intensity Interval Training Concept Signs Deal to Bring Studios to Jacksonville, Miami, Orlando and Tampa

WOODBURY, Minn., May 23, 2022 /PRNewswire/ — Basecamp Fitness, an rising health franchise idea, introduced immediately the signing of a 20-unit franchise growth settlement to speed up its nationwide enlargement, bringing studios to a number of Florida markets. Part of Self Esteem Brands’ portfolio of well being and wellness manufacturers, Basecamp Fitness has partnered with long-time Anytime Fitness franchisees Austin Wright of 8th Wonder Equity, and Bobby Hines and Josh Bailey of Wellness Acquisition Group to steer growth in Florida, bringing new studios to the Jacksonville, Miami, Orlando and Tampa markets.

The newest deal continues Basecamp Fitness’s development following the launch of its franchise growth program simply two years in the past. Since the start of 2022, Basecamp Fitness has added 27 models to its growth pipeline, increasing its footprint in a number of new markets equivalent to Detroit, New York City and San Diego.

Founded in 2013 by founder Nick Swinmurn, Basecamp Fitness is a hyper-condensed 35-minute high-intensity interval coaching (HIIT) group exercise scientifically confirmed to offer members higher train in minimal time. Coach-led all through the session, contributors rotate each 60 seconds between heart-pumping cardio on an air-bike and energy coaching workouts with an elective 10-minute cool-down out there on the finish of every exercise, that includes a wide range of core workouts. Additionally, members have entry to Basecamp’s proprietary cell app, permitting them to watch their outcomes and well being information, schedule courses and keep linked with their neighborhood in actual time.

“The excellent mixture of weight coaching and cardio, Basecamp Fitness permits you to focus your whole vitality on an train for one-minute earlier than switching to the following,” stated Ben Camper, president, Basecamp Fitness. “We additionally know our shoppers have busy schedules and it may be troublesome to search out the time to work out. In simply 35 minutes a category, our shoppers can accomplish their health targets.

“Following our latest success, we’re now desperate to develop our model in new markets throughout the nation and could not be extra excited to carry Basecamp Fitness to Florida. Austin, Bobby and Josh are the proper companions to assist develop Basecamp’s nationwide footprint. The staff has intensive health and operational expertise, and has a deep understanding of the key Florida markets.”

With a mixed 40-plus years of health trade expertise, Austin Wright, Bobby Hines and Josh Bailey have all established themselves as profitable Anytime Fitness multi-unit franchisees. Wright turned an Anytime Fitness proprietor after working for a number of massive field health manufacturers, and now operates three places within the better Los Angeles space. Hines joined the Anytime Fitness household in 2008 after serving in Iraq as a part of the National Guard, and now has 9 golf equipment throughout Louisiana and Florida. Bailey began his profession as a supervisor at one in all Hines’ places in Louisiana, and is now a franchise proprietor in Orlando.

Utilizing Self Esteem Brands’ growth sources, the group will now complement their Anytime Fitness portfolio with Basecamp to fulfill the elevated demand for boutique health ideas.

“Throughout my 18 years within the health trade, I’ve by no means come throughout an idea like Basecamp Fitness. The format is quick, efficient, and creates a welcoming setting that builds a way of neighborhood inside and outdoors the studio,” Wright stated. “Since opening my first Anytime Fitness in 2017, I’ve been lucky sufficient to accomplice with Self Esteem Brands and the corporate has offered best-in-class assist to assist us construct profitable places. We’re excited to increase our partnership with Self Esteem Brands to efficiently introduce Basecamp Fitness to Florida markets.”

Basecamp Fitness is not simply rising in Florida. In addition to the 20-unit Florida settlement, Basecamp has just lately partnered with the next Anytime Fitness franchisees to develop its presence within the Northeast, Midwest and Southwest:

  • Michael and Adam Orecchio have signed a growth settlement to open three Basecamp Fitness studios within the better New York City area.
  • Daniel Sussman will carry 3 Basecamp Fitness studios to San Diego, California.
  • Deanna Paul and Dallas Bird will add one Basecamp Fitness location close to Detroit, Michigan.

Franchise alternatives with Basecamp Fitness can be found in areas throughout the U.S., and internationally. Candidates ought to have health and enterprise expertise, together with a minimal web value of $500,000 and liquid capital of $200,000. For extra details about growth alternatives, contact Vice President of Sales, Tony Nicholson, at [email protected] or 651-438-5113 or go to

About Basecamp Fitness
Basecamp Fitness is a hyper-condensed, action-packed group exercise scientifically confirmed to offer members a massively higher exercise in minimal time, making it probably the most environment friendly and efficient in the marketplace.  The coach-led 35-minute format focuses on high-intensity practical coaching (HIFT) rotating between heart-pumping cardio on an air bike and energy coaching workouts in high-intensity 60-second bursts. An elective 10 minutes following every exercise options a wide selection of core workouts, which suggests contributors profit from intense cardio, energy coaching and stomach coaching throughout each session. Members additionally get entry to Basecamp’s proprietary app permitting them to conveniently monitor and validate their Basecamp exercise, outcomes and well being information, schedule courses, and keep linked with their neighborhood all in real-time from one system. For extra data on franchising alternatives, go to

About Self Esteem Brands
Our objective is to enhance the vanity of the world. Self Esteem Brands (SEB) is the mother or father firm of Anytime Fitness (the world’s largest health franchise), Basecamp Fitness, The Bar Method and Waxing the City. Combined, most of our practically 5,000 franchise places are domestically operated throughout practically 40 nations worldwide by unbiased, small enterprise house owners. SEB can be the mother or father firm to associates Provision Security Solutions and Healthy Contributions. Leading with a tradition anchored within the values of individuals, objective, efficiency and play, plus a charitable focus by way of the HeartFirst Foundation®, SEB seeks to complement the lives of all who work together with our manufacturers and companies. Our imaginative and prescient is a world of vanity for each human to rise from their challenges. For extra data, please go to

Nate Rubinstein
Fish Consulting
[email protected]

SOURCE Basecamp Fitness

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