Apple Reportedly Planning New Nutrition and Payment Services Alongside Fitness+ Improvements

Apple is planning to introduce a number of enhancements for Apple Fitness+ and Apple Pay this yr, and has explored providing an all-new groceries service that integrates with the Health app, in accordance with Bloomberg‘s Mark Gurman.

In the most recent version of his Power On e-newsletter, Gurman outlined his expectations for brand new Apple companies this yr. Two finance-related Apple companies are purportedly in improvement, together with a hardware supscription program and a “buy now, pay later” service for Apple Pay transactions, designed to permit prospects to pay for ‌Apple Pay‌ purchases in installments over time, rivalling present companies like Klarna.

Last month, Gurman explained that the {hardware} subscription program would permit prospects to pay a month-to-month payment and acquire entry to an iPhone, iPad, or Mac during the subscription. Apple is claimed to be aiming to make the method of shopping for an ‌iPhone‌ or an ‌iPad‌ “on par” with buying iCloud storage or paying for an Apple Music subscription, with prospects in a position to subscribe to {hardware} with their Apple ID and App Store account.

The service is rumored to be Apple’s “greatest push but” into recurring gross sales, and whereas it has been engaged on {hardware} subscriptions for months, it was apparently pushed again to give attention to the “purchase now, pay later” ‌Apple Pay‌ service. Gurman claims that Apple is working to implement {hardware} subscriptions by the top of 2022, however it probably might be delayed to 2023 or canceled fully.

Moreover, Apple is reportedly planning so as to add new exercise sorts to Apple Fitness+ with iOS 16 later this yr. In addition, Apple is claimed to have explored providing an “Instacart-like service that integrates with diet knowledge within the Health app.” Gurman famous that the service sounds probably advanced to implement and “pretty low-margin.” He added that he’s additionally hoping for substantial upgrades to Apple TV+ this yr.

Expansion of Apple’s vary of companies have been a subject of hypothesis for some analysts, with Loup Ventures suggesting that Apple may supply “Podcasts+,” “Stocks+,” “Mail+,” and “Health+” sooner or later.