Why Asia-Pacific is the world’s fastest growing market

The COVID-19 pandemic led to a shift in way of life selections throughout the globe. The sports activities diet section has seen hovering development as customers are actually extra centered on and conscious of their total well being and health. The world sports activities diet market was almost US$45 billion in 2021; nevertheless, it’s now anticipated to achieve US$72.5 billion, rising at a charge of 10%, by the yr 2026.

The largest marketplace for sports activities diet is North America, however gross sales on this area are anticipated to develop slowly for the following 5 years. On the flip aspect, the Asia-Pacific (APAC) area has emerged because the quickest rising area, seeing enlargement of the sports activities trade and elevated demand for well being and health merchandise. Countries like Australia, China, and India account for round 80% of the APAC sports activities diet market when it comes to product launches, as a consequence of a surge in demand. The APAC sports activities diet market is anticipated to develop at a charge of 9.5% to achieve US$15 billion by 2026, with Australia main the market share together with India and China.

In phrases of sports activities diet manufacturing, nations like China, Australia, the U.S., and New Zealand are main with 60%-70% of the share mixed. Given the rising demand, India will see a possible improve within the native manufacturing of those merchandise.

Advancement in Key APAC Regions

The market dynamics and developments within the sports activities diet section are evolving quickly with respect to demand and manufacturing. Here is a country-by-country overview.


Australia is the main nation within the APAC area, capturing almost 35% of the sports activities diet market. Sports diet gross sales will develop considerably right here, with a client base that’s quickly evolving as a result of reopening of well being and health facilities.

Almost 50% of the sports activities diet merchandise seeing rising demand in Australia are produced domestically. The remaining 50% demand is met by merchandise being imported from nations just like the U.S. and New Zealand, which accounts for nearly 70% of the entire imports. Meanwhile, Australia exports sports activities complement merchandise to nations like China, Vietnam, and South Korea.

In phrases of sports activities diet class gross sales, sports activities meals captures the biggest share in Australia as a result of excessive demand for protein bars. The key driver is the elevated demand of the inhabitants for low-carb, low-fat, and protein-rich merchandise that promote total well being and wellness.


The ongoing execution of China’s National Nutrition Plan (2017-2030) and the Healthy China 2030 initiative will assist propel sports activities health and thereby draw excessive demand for sports activities diet merchandise. As quoted by the Chinese information, the health golf equipment of China generated the best income on the planet for sports activities diet merchandise in the course of the yr 2020.

Accounting for almost 70% of the worldwide sports activities diet demand, sports activities diet manufacturing in China is self-sufficient, assembly the nationwide requirement. The manufacturing enlargement in China is clear because it emerges as the key manufacturing hub not solely within the APAC area however all around the globe. As far as importing merchandise, Poland and the U.S. have a share of round 75% of the entire imported items.

Amongst all classes, the demand for sports activities diet drinks has been continuously rising as a consequence of their evident well being advantages over carbonated drinks and the way they assist to replenish the fluid stability. On the components aspect, frequent demand for pure components and modern flavors has led to elevated use of botanical herbs/spices and plant-based components within the nation.


Australia and China are the distinguished markets of the APAC area, however India is the quickest rising market. With an annual development charge of 9%, the Indian sports activities diet market captures greater than 25% share of the APAC market. Products like whey protein and BCAAs are gaining reputation, together with comfort meals and excessive demand for changing common chocolate bars with a wholesome different.

Currently, India is closely depending on imports for assembly its requirement, and solely one-fourth of its merchandise are met by native manufacturing. However, with a rise in demand, native manufacturing of those merchandise is anticipated to rise.

With regards to product classes, sports activities drinks are the main section in India, overlaying almost 50% of the market. This certainly owes to their potential to offer immediate hydration when being added to important diet required for intense train. The demand for sports activities meals is rising at a considerably excessive charge as a result of surge in demand for vitality or dietary bars by common customers and never simply athletes. This may be attributed to bars’ multinutritional composition, ease of consumption, and skill to behave as a wholesome alternative for an everyday snacking bar.

Furthermore, plant-based sports activities diet merchandise see a excessive demand as a result of veganism development and an expanded inhabitants changing into vegetarians and flexitarians.

Overall, the market would witness excessive development within the sports activities diet section, along with elevated use of plant-based components like soy, pea protein, and so forth.

Future Growth

The sports activities diet section must develop tremendously within the APAC area as a consequence of excessive demand, innovation potentialities, and manufacturing alternatives. Besides, by rising the self-sufficiency of markets like China and India, the market quantity in addition to the worth of the sports activities diet merchandise will speed up, impacting the general regional development.

Sports drinks seize almost 50%-60% of the APAC area’s sports activities diet gross sales; nevertheless, the sports activities meals part will expertise excessive demand within the comfort meals channel. All this and an elevated variety of improvements will closely help the expansion of sports activities diet merchandise within the APAC area.

About the writer:

Himani Mainali ([email protected]) is an affiliate marketing consultant, meals and diet, for ChemBizR. ChemBizR is a boutique enterprise analysis and consulting accomplice of chemical firms globally, concerned in addressing firms’ essential enterprise challenges and strategic development initiatives to assist them remodel their enterprise for sustainable development in a extremely aggressive and quickly evolving surroundings. For extra data, e-mail [email protected].


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