In the spirit of the season when thousands and thousands of Muslim devoted have begun devoting themselves to fasting, prayer, and communal bonding as required in the course of the holy month of Ramadan, collaborating on this non secular exercise means no meals or drink in the course of the daytime, consuming one meal simply earlier than daybreak and one other after sundown.
With this non secular dedication of prayers, abstinence, and reflection additionally comes the appointed time for replenishment and revitalisation.
Underscoring the rehydrating, rejuvenating and nourishment advantages inherent in its fruit juice and value-added dairy manufacturers, CHI Limited encourages the Muslim devoted to enrich their Sahur and Iftar meals with dietary necessities wanted to remain match all through the holy month, and obtain a spiritually strong in addition to profitable quick.
Through its newest communication marketing campaign tagged “Let the Blessings circulate from Sahur to Iftar” and “We’re with You Every Step of the Way,” deployed throughout TV, radio, digital and out of house channels, CHI Limited highlights the non secular blessings related to fasting in the course of the holy month of Ramadan. It additionally assures customers that it may possibly play a wholesome nourishing function as a part of their Sahur meals by offering the physique with the vitality required to undertake every day exercise and nourishment when breaking their quick as a part of their Iftar meals.