Zitamine is launching the first personalized nutrition service in Romania

Zitamine is launching the first personalized nutrition service in Romania

Zitamine is launching the primary personalised diet service in Romania, an innovation within the vitamin and complement business, created by means of science and know-how. 


Zitamine provides a subscription to pure nutritional vitamins based mostly on a personalised advice. The advice is generated by an algorithm that determines the distinctive dietary profile of every buyer. The nutritional vitamins are wrapped in personalised packaging with the every day dosage, with the assistance of contemporary tools destined to the medical business, and are delivered month-to-month, on the buyer’s door.  

The Zitamine algorithm has been developed and examined in partnership with docs and pharmacists and is accessible freed from cost by means of the zitamine.ro web site questionnaire.  

Concretely, Zitamine is adapting the idea of nutritional vitamins subscriptions by means of a personalised advice on the Eastern European market, which was launched 10 years in the past within the United States and is quickly rising in Western Europe.   

Zitamine was based in 2021 within the Novel Ventures incubator by three entrepreneurs:  Marina Roșu, former Bookster and BRD supervisor, Emanuel Dincă, former Unilever supervisor, Bilyana Beșleagă, former Bookster, and Unilever supervisor. 

„Our imaginative and prescient for Zitamine is to rework the way in which folks of Eastern Europe take nutritional vitamins. We developed a service that takes into consideration every organism’s wants, the science behind dietary supplements, and other people’s must entry a easy answer. We purpose to assist folks take solely the nutritional vitamins they want, at a good value, and wrapped in trendy, personalised envelopes which comprise the every day dosage every buyer wants. We imagine every particular person is exclusive and the vitamin regimens that assist us lead a wholesome way of life needs to be based mostly on the distinctive dietary profile of every one in every of us”, states Marina Roșu, Zitamine co-founder.  

„Most folks have a tendency to decide on nutritional vitamins from commercials or based mostly on buddies’ recommendation. For occasion, on a web based pharmacy’s web site there are over 100 varieties of magnesium one should buy. How do you decide one? Zitamine selects the most effective nutritional vitamins in the marketplace based mostly on scientific research and in keeping with strict high quality and bioavailability standards, from pure components, with out components or preservatives”, states Ioana Pîntea, pharmacist and Zitamine Product Manager. 

By the tip of the 12 months, the corporate’s aim is to draw 5,000 clients and increase the enterprise to Bulgaria, Greece, and Hungary. By the tip of 2023, the administration targets an growth to five different international locations and 15,000 clients. 

„I made a decision to spend money on Zitamine each for the enterprise alternative, and the social impression of this venture. The vitamin market exploded within the final years and the truth that Zitamine is the primary firm that gives a personalised nutritional vitamins service in Eastern Europe appealed to me”, Bogdan Georgescu – Zitamine investor. 

After an preliminary 300,000 euros funding, the start-up is getting ready for a brand new financing spherical. Zitamine is specializing in attracting a 300,000 euros funding to maintain the enterprise’ accelerated development in Eastern Europe. 


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