Uganda stays one of many international locations with excessive maternal, toddler mortality charges and diet challenges on this planet in line with the World Health group.
As of 2021, the toddler mortality charge for Uganda stood at 42 deaths per 1000 stay births whereas the maternal mortality charge to 368 deaths per 100,000 in line with the Uganda National Bureau of statistics.
Although there was enchancment in maternal and little one well being entry, quite a bit nonetheless must be performed particularly among the many city poor whose entry to well being providers continues to be restricted by their financial statuses however majorly as a result of they lack entry to details about the supply of providers which are reasonably priced or free in most authorities aided well being centres.
It is upon this background that Save the Children, in partnership with Ministry of Health and KCCA initiated and launched a brand new well being marketing campaign dubbed ‘Wawulide?” to enhance demand and utilisation of maternal little one well being and diet providers by the city poor communities.
‘Wawulide?’ is a luganda world translated as ‘Have You Heard?’.
The marketing campaign is being carried out by WMC Africa, a communications agency based mostly in Uganda, intends to extend the attention of Maternal Child Health and Nutrition messages to enhance the use and utilization of the out there maternal little one well being (ANC), immunization, and diet providers inside the city poor communities in Kampala to scale back the well being threat among the many goal audiences.
It additionally intends to enhance perceptions round maternal little one well being (ANC, Immunization, and diet), by creation of knowledge platforms the place moms and dads can notice alternatives and be capable to mitigate the challenges that they at present face.
According to Dennis Asiimwe, the Campaign Head, the venture targets all girls of reproductive age, pre-pregnant, pregnant and lactating younger girls, care takers of kids below 5 years, well being amenities and well being employees which are particularly in city poor areas in Kampala.
“The Campaign important intention is to tell and sensitize. We imagine that info is poor. A variety of younger girls make errors throughout their maternal and little one care interval not as a result of they wish to however as a result of they don’t have the fitting info and have no idea the place to search out it. We additionally need males, friends and older girls, spiritual and neighborhood leaders to be concerned in encouraging girls to hunt maternal and little one well being providers in time to enhance the well being of the final neighborhood, it is just by good well being that communities can prosper,” he mentioned.