Ahead of International Women’s Day, well-known sports activities and wellness vitamin model Steadfast Nutrition launched a one-of-a-kind initiative to place the highlight on the uncared for problem of girls’s well being and girls athletes who’ve silently revolutionised Indian sports activities.
Aptly titled ‘Celebrating Iron Women’, the marketing campaign reached a crescendo with a high-profile occasion in Noida on March 5.
Prominent sportswomen from the fields of soccer, powerlifting, bodybuilding, and biking mentioned the ‘Challenges Faced by Women Athletes and the Way Forward’. They included Indian girls’s soccer staff defender Dalima Chhibber, India’s pioneer bodybuilding athlete Dr Rita Jairath, physique athlete and this yr’s reigning bodybuilding champion Surbhi Jaiswar, and anatomy professor and physique athlete Dr Mridula Saikia.
Patriarchy in Indian sports activities, the wage hole between female and male athletes, and options to extend the recognition of Indian sports activities have been a number of the matters that have been placed on the desk throughout the dialogue.
Steadfast Nutrition founder Aman Puri stated, “Steadfast is a agency believer within the phenomenal energy of girls. Iron Women will not be a particular class of celebrities however all these girls who face life’s challenges with resilience and grow to be path-breakers by means of their extraordinary spirit. We are completely happy that by means of our marketing campaign, we have been in a position to put the highlight on these revolutionaries of sports activities who’re making a mark of their discipline. While Indian sports activities has a number of poster ladies like Sania Mirza, Mithali Raj, PV Sindhu, and Saina Nehwal, in the present day we’ve succeeded in highlighting the contribution of Iron Women who’ve silently damaged limitations with out that includes in headlines within the fields of soccer, bodybuilding, powerlifting, and biking, defying gender stereotypes. Steadfast is honoured and proud to have backed these athletes all through their sporting journey”.
The different spotlight of the event included a chat by vitamin consultants on girls’s important nutrient wants, measures to realize an iron-clad plan for girls’s well being, the prevalent drawback of iron deficiency anemia among the many majority of the Indian inhabitants, notably girls, and approach ahead. The model additionally launched a complement focused to fill the hole between the supply of fine high quality iron dietary supplements and the dietary wants of Indian girls.
Aman additionally highlighted the dearth of emphasis on girls’s well being within the present discourse about girls and the way vitamin and mineral deficiencies imposed a big burden not simply on girls but additionally on societies, each when it comes to well being prices and diminished financial productiveness. He additionally spoke in regards to the steps his firm was taking to sort out the problem.
Aman Puri stated, “An element typically downplayed within the journey in the direction of girls’s empowerment is girls’s well being. Through our marketing campaign, we’ve efficiently educated a big set of individuals in regards to the necessity of incorporating the precise vitamins and dietary supplements into a girl’s eating regimen. The problem of anemia is extra extreme than it appears, particularly in vegetarian females. 51% of the ladies of reproductive age in India are anemic. With the launch of Steadfast Iron, we wish to cater to those prevailing well being points amongst girls. Vitamin C has been added to the complement to boost Iron absorption. It additionally comprises B nutritional vitamins to sort out the issue of fatigue which is a typical symptom of anemia.”
During the panel dialogue, most athletes admitted that they encountered patriarchy throughout their sporting journey. From seasoned athletes like Dr Rita Jairath to Gen X stars like Dalima Chhibber, all revealed that Indian society nonetheless had an extended method to go in terms of so far as making a gender-equal society was involved.
“When I began this journey, it was thought of blasphemous for a girl to take an curiosity in bodybuilding. I acquired no assist from anybody. Muscular girls have been one thing to be laughed at. I used to be requested to decorate in a sure approach whereas judging an occasion,” Rita Jairath stated.
“Every time I used to be out on the soccer discipline, I needed to show that girls can play. I grew up enjoying with guys. There have been no tournaments for girls,” stated Dalima Chhibber. The 24-year-old has constantly discovered a spot within the nationwide girls’s soccer staff ever since she made a stellar soccer debut within the 2016 South Asian soccer video games.
Many options emerged from the dialogue on how Indian sports activities like soccer, that are historically male-dominated, might get elevated viewership. Most prompt that girls wanted to “struggle their very own battles” and will have the hope and positivity to make issues occur their approach. They additionally prompt extra telecasts of girls’s video games.
Dalima stated, “More recognition and alternatives ought to be given to girls athletes and footballers. The extra the variety of video games, the extra optimistic the outcomes.”
There was a consensus amongst all contributors that there was an pressing want to deal with the difficulty of the gender wage hole in sports activities.
“Of course there are massive pay gaps between male and girls athletes. This is as a result of all of us reside in a patriarchal society.”
The dialogue ended on a promising observe with all contributors agreeing that there was the start of a change in attitudes in the direction of girls in Indian sports activities. Most agreed that household assist was essential for a girl’s success.
Shreya Das, a rising star in bikini bodybuilding, concluded on a optimistic observe that the actual fact that protein manufacturers have been that includes girls confirmed that issues have been altering.