New campaign launch reveals 6 major health benefits to losing weight

New campaign launch reveals 6 major health benefits to losing weight

  • Over 3 in 5 adults (63% of grownup inhabitants) are at an elevated threat from critical ailments and changing into severely in poor health with COVID-19 because of being chubby
  • The advantages of shedding weight delivered to life by a novel look contained in the physique and embrace stopping as much as 12 sorts of cancers and stopping continual again ache

A brand new Better Health advertising marketing campaign has been launched at present to assist folks stop dangers of growing critical sickness and assist scale back the danger of being hospitalised with COVID-19.

Better Health is working in partnership with 15 weight administration and bodily exercise companions who’re offering each free and discounted presents and the web site will even signpost to native weight administration help.

From decreasing the danger of significant ailments resembling kind 2 diabetes, coronary heart illness and as much as 12 sorts of most cancers, to decreasing the probabilities of being hospitalised with COVID-19, the multimedia marketing campaign highlights the intense well being situations which might be prevented by dropping extra weight and presents free help and steerage to attain this purpose.

It is estimated that over 3 in 5 adults (see reference 1) are at an elevated threat from critical ailments because of being chubby. Losing simply 5% of physique weight can severely scale back the possibility of coronary heart illness and will make all of the distinction in stopping treatable coronary heart situations (see reference 2).

The new marketing campaign highlights 6 advantages that would have an enduring influence on an individual’s well being by being a more healthy weight:

  1. Decreased threat of widespread cancers (colon, liver, pancreas, kidney)
  2. Lowered threat of elevated blood stress
  3. Reduced threat of coronary heart illness
  4. Less threat of growing diabetes
  5. Less pressure from continual again and joint ache
  6. Decreased threat of being hospitalised or changing into severely in poor health with COVID-19

The advantages have been delivered to life in a novel means, in a full physique x-ray animation offering a window into the physique, highlighting 6 key well being dangers that may be lowered if extra weight is misplaced.

GP and TV Doctor, Dr Hillary Jones mentioned:

These 6 advantages spotlight the influence of carrying extra weight, and the vary of advantages that may be achieved by decreasing your weight. Small modifications day by day might help you drop extra pounds and really feel more healthy.

With Better Health, there are a selection of free NHS endorsed apps, sources and on-line instruments to assist folks introduce easy modifications that may assist them eat higher and get lively this new yr, together with the NHS Weight Loss Plan, Couch to 5K and Active 10 apps.

Public Health Minister Maggie Throup mentioned:

The Better Health marketing campaign returns at present, specializing in bettering adults’ well being and serving to them get to a more healthy weight.

January is a good time of the yr for making resolutions and I hope that individuals can use this as a kick begin second to be extra lively and eat more healthy – particularly when dropping physique weight can have such a optimistic influence on our well being, together with decreasing the possibility of changing into severely in poor health with COVID-19.

Deputy Chief Medical Officer and joint lead for the Office for Health Improvement and Disparities, Dr Jeanelle de Gruchy mentioned:

The New Year is a good time to make some wholesome modifications.

The Better Health marketing campaign outlines the well being advantages of shedding weight and provides folks the instruments and sources to make small modifications to enhance their well being.

Vanessa Hebditch, Director of Policy on the British Liver Trust mentioned:

Obesity is a public well being emergency and pressing motion to sort out it’s required to scale back the prevalence of fatty liver illness and different critical well being situations.

By 2030, consultants predict that non-alcohol associated fatty liver illness (NALFD) will grow to be the main reason behind liver illness within the UK. Liver injury develops silently with no indicators or signs and folks usually don’t realise they’ve an issue till it’s too late. Around 1 in 5 of us are already prone to have the early levels of fatty liver illness and many individuals are unaware that extra weight is a big threat issue on this.

The British Liver Trust is proud to help the Better Health marketing campaign which is able to assist us all to make higher selections relating to what we eat and drink in addition to encouraging us to grow to be extra lively.

Dan Howarth, Head of Care at Diabetes UK, mentioned: 

There are many elements that may improve your probability of growing kind 2 diabetes, resembling age, household historical past and ethnicity. But analysis reveals dwelling with weight problems is the only best threat issue, accounting for about 80 to 85% of your threat of growing the situation.

The variety of folks dwelling with weight problems is rising and, with an estimated 13.6 million folks within the UK at elevated threat of kind 2 diabetes, it has by no means been extra important to help those that are working in direction of a more healthy weight. The Better Health marketing campaign is a crucial a part of the work being achieved to present people who help, whereas elevating consciousness of the advantages of shedding weight.

For extra details about kind 2 diabetes go to

Dr Aisling McMahon, government director of analysis, innovation and coverage at Kidney Research UK, mentioned:

Being chubby or overweight can considerably improve the probabilities of growing kind 2 diabetes and hypertension each of that are main causes of kidney illness. In truth, analysis we funded in partnership with the Medical Research Council has additionally proven that weight problems itself will increase the danger of growing kidney illness. With 3 million folks within the UK already dwelling with kidney illness and figuring out that ranges of weight problems are on the rise, this determine might be set to rise quickly.

Campaigns, like Better Health, are so essential to help weight administration and wholesome life to guard our kidney well being, and there are a variety of free sources to get us began.

Better Health has a lot of free ideas and instruments to assist folks get began in the event that they wish to drop extra pounds, eat higher or get lively; and the location might help you discover further weight reduction help. Search ‘Better Health’.

Background info

See the brand new Better Health full body x-ray animation.

The 6 advantages’ record has been created based mostly on proof cited within the authorities’s weight problems technique: Tackling obesity: empowering adults and children to live healthier lives, alongside NHS and extra sources, to offer the general public with motivating causes to eat higher and get lively in 2022.

Better Health is working in partnership with 16 weight administration and bodily exercise companions together with:

  • bodily exercise: Our Parks, Sport England, Better Leisure Centres, InstructorLive, Anytime Fitness, Pure Gym, Her Spirit
  • weight administration: Slimming World, GetSlim, MAN v FAT Football, Weight Watchers (WW), Second Nature, Healthier for Life, EFL Trust FIT Fans and Noom Weight
  • free, native weight administration companies are supplied by most native authorities – go to the Better Health website to search out out extra


  1. Health Survey for England 2019
  2. NIHR, Being overweight or obese is linked with heart disease even without other metabolic risk factors

Additional sources

NHS, Prevention of coronary heart disease

Diabetes UK, Weight loss and diabetes

Diabetes UK, What is diabetes remission and how does it work?

Diabetes UK Research spotlight – putting type 2 diabetes into remission

Guy’s and St Thomas’ NHS Foundation Trust, Low back pain

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