Hoover Fitness refocuses with renovation project

When the COVID-19 pandemic hit, Jason Cerniglia’s Hoover Fitness enterprise in Bluff Park misplaced 60% of its clientele.

“It was a significant hit to me and our enterprise,” Cerniglia mentioned. “COVID was fairly brutal on us the entire time. People didn’t really feel comfy going to the gymnasium.”

But now, Cerniglia thinks the worst is behind him, and he’s rebuilding, refocusing and rebranding.

Cerniglia offered his 9,000-square-foot constructing between Shades Mountain Plaza and Bluff Park Village to an funding group and now will probably be leasing about one-third of it.

He decided he didn’t want all of the area and gear he had and is downsizing and refocusing to his strengths.

Cerniglia has been in health and coaching for 27 years. In the early 2000s, he began a private coaching enterprise and in 2007 opened his facility on Clearbook Road. In 2011, he began group coaching applications and now could be taking the enterprise extra within the route of private and group coaching, versus counting on having a membership-based gymnasium, he mentioned.

He’ll nonetheless supply memberships, and members may have entry to his gymnasium 24 hours a day, however he’s focusing extra on the customized coaching applications, he mentioned.

Cerniglia quickly moved out of the outdated constructing whereas the brand new homeowners renovate the area and is presently working out of the previous Dale Serrano dance studio throughout the road in Shades Mountain Plaza.

He initially hoped to be again in his former constructing by April or May however mentioned it might be summer season earlier than the brand new area is prepared.

When he reopens within the newly renovated area, he’ll have virtually all new gear, which incorporates weight machines, free weights, combo machines, squat racks and benches. About half of the area will probably be an open space for coaching.

Cerniglia can also be altering the title of the enterprise from Hoover Fitness to HF Elite Fitness & Training.

His signature coaching program is known as Elite Burn and features a customized exercise plan designed to burn fats and strengthen muscle, a personalised cardio plan, one-on-one vitamin steerage and a 30-day accountability tracker.

Cerniglia mentioned what makes his enterprise stand out is how he tailors the exercise applications particular to people and their targets. People can also participate in group applications with a coach, one-on-one instruction with a coach, or a do-it-yourself program that may be executed with a digital coach on the shopper’s cellphone both at his facility or on the shopper’s dwelling.

Prices vary from $33 per 30 days for the do-it-yourself program to $200 per 30 days, he mentioned.

Cerniglia, who was born and raised in Bluff Park, in 2012 was acknowledged as a “Top 10 Personal Trainer in America” by Personal Fitness Professional Magazine and in 2008 because the “Most Fit Health Club Professional in America” by Club Solutions Magazine.

He now lives in Riverchase and has 4 youngsters attending Hoover colleges.

Ginger Owen has been figuring out at Hoover Fitness since 2011 and normally comes 4 days per week for group coaching. She does it simply to remain energetic and really feel good, she mentioned.

Cerniglia provides lessons 4 instances a day, and he or she could not all the time come on the identical time, relying on her schedule, she mentioned.

“It works. It doesn’t matter how match you’re, from inexperienced persons to athletes,” Owen mentioned. “He makes it work for wherever you’re.”

Leisa Pitts, a shopper from Riverchase who’s in her 60s, mentioned she has dangerous knees and has gone to Hoover Fitness the previous two years to assist enhance energy and to have the ability to transfer quicker.

“I’ve loved doing it,” Pitts mentioned. “I extremely suggest it to all people.”

Cerniglia mentioned he’s maintaining issues going within the non permanent location however is keen to open within the new facility as quickly because it’s prepared.

“That’s the million-dollar query — timing,” he mentioned.