Emami Ltd acquires 19 per cent stake in nutrition company Tru Native F&B

Emami Ltd acquires 19 per cent stake in nutrition company Tru Native F&B

Home-grown FMCG firm Emami Ltd has acquired 19 per cent fairness stake in Tru Native F&B Pvt Ltd for an undisclosed consideration. Tru Native F&B markets diet merchandise below the model “TruNativ”.

Tru Nativ F&B is a diet firm with reasonably priced and wholesome meals and beverage choices focused at well being and health lovers. It is a D2C model and its merchandise are bought by means of its web site and different e-commerce portals. The firm goals to increase its footprint by promoting by means of retail shops and supermarkets amongst others.

According to Harsha V Agarwal, Director, Emami Ltd, with well being and wellness being the buzzword for shoppers immediately, the corporate sees great potential within the diet section.

“We are delighted to announce our partnership with TruNativ by means of an funding in fairness stake. Their product choices are very distinctive as they’re primarily based on actual shopper habits and points. We are excited to enter this section which is according to our funding technique and look ahead to add significant worth to the model,” he mentioned in a press assertion.

This is Emami’s first stake acquisition in well being and wellness house. The firm has earlier made strategic investments in two area of interest start-ups, a male grooming model – The Man Company, {and professional} salon and spa merchandise agency Brillare. In Brillare, Emami holds round 55 per cent stake and in The Man Company it has 38.5 per cent stake.

Nutrition deficiency

As per 2017 survey, 73 per cent of Indian are poor in protein whereas above 90 per cent are unaware of day by day protein requirement. TruNativ focuses on fixing the dietary issues of Indian households by bridging the hole in protein consumption by means of it merchandise and choices, the assertion mentioned.

“The nation as an entire is shifting in direction of a more healthy way of life which has been additional accelerated by the pandemic. As the shoppers undertake a preventive strategy, there was a big uptick in demand of protein, fibre, nutritional vitamins, and many others together with wholesome meals substitutes. TruNativ is poised to take advantage of this evolving alternative by means of its revolutionary merchandise delivered in handy types. It is thrilling to have Emami come on board as a companion, who not solely has very deep trade expertise, but additionally believes in our imaginative and prescient to make TruNativ a family model,” Pranav Malhotra, founder, Tru Native F&B Pvt mentioned within the assertion.

Published on

March 05, 2022


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