This startup has developed a variety of plant-based day by day wellness merchandise which can be simple to devour and excessive in nutritive worth
Founded in 2019 by Avnish Chhabria, Wellbeing Nutrition utilises plant-based substances in its nutraceutical merchandise to make sure well being and wellness of its prospects in search of more healthy options. “Creating highly effective combos of nutritional vitamins, minerals and vitamins, we use cutting-edge pharmaceutical know-how and nanotechnology in modern supply codecs to offer vitamins in additional bio-available and bio-active codecs to make sure optimum supply of energetic vitamins within the physique,” says Chhabria.
A licensed nutritionist, he realised that the prevailing dietary dietary supplements out there don’t deal with the precise issues of well being lovers. He began his analysis on the John Hopkins University within the USA and constructed Wellbeing Nutrition with a mission to revolutionise vitamin and the codecs of supply to create a extra way of life centered model versus a model that dispenses medication.
“The purpose for the model has all the time been to supply the cleanest vitamins/extracts and substances from the most effective assets globally so as to convey the most effective in innovation/analysis and know-how to each Indian versus world manufacturers attempting to promote over-priced well being merchandise to Indians,” says the corporate founder. It took the corporate 4 years of analysis within the USA with medical doctors/scientists and researchers from USA, UK and Germany to ship its merchandise.
According to Chhabria, Wellbeing Nutrition is the primary firm to construct the concept of natural greens/tremendous meals to ship potent pure multivitamins in a format that’s new and consumed like a life-style beverage (aka inexperienced juice) versus taking a medication to get your day by day multivitamins. Through its modern merchandise, the corporate brings ahead pure multivitamins in handy and straightforward to devour codecs and has seen improve in demand for its product portfolio throughout and after the pandemic.
In addition to India, Wellbeing Nutrition is current throughout the US, UAE and Singapore. It raised $2.2 million in a Series A spherical led by Fireside Ventures. ACG, an built-in options supplier for pharmaceutical and nutraceutical industries, additionally participated within the spherical. In September 2020, the startup had raised $400,000 in angel funding. Since the final funding in July 2021, the corporate has scaled 5X in income and goals to realize over `25 crore in income within the yr 2022.
Wellbeing Nutrition has a variety of merchandise to assist prospects deal with day by day intestine, pores and skin, immunity, detox, hair and weight administration points. The major product strains embrace day by day wellness (Daily Greens, Matcha Tea, Vitamin C, Grandma’s Kadha, Protein), practical vitamin (Melts Hair, Sleep, B12, D3, Collagen) and youngsters natural vitamin (Disney Melts – Multi Vitamin, Probiotic, Omega, Immunity, Vitamins). The merchandise are all manufactured in a FDA and GMP permitted facility, substances sourced from 17 international locations and over 200 pure/natural farms and firms with licensed/patented and clinically studied information on every of the vitamins, claims Chhabria. “With a holistic strategy to the customers’ well being, we cater to numerous elements together with one’s thoughts, physique, meals, train, sleep, emotional wellness, spirituality and nature,” he says.
Wellbeing Nutrition has retail presence throughout greater than 1200 trendy retail shops together with main pharmacy chains in India. It additionally sells on a number of the main on-line platforms apart from its personal web site, wellbeingnutrition.com.
The model is all set to launch new merchandise – ‘Melts’ and ‘Slow’ in India and different Asian markets. Melts (firm’s patented oral skinny strips) makes use of German nanotechnology and brings wellness and vitamin in a enjoyable format which immediately dissolves on the person’s tongue, whereas additionally making certain superior bioavailability, 100% efficiency and quick motion. Slow is constructed with the most recent analysis in capsule know-how with two-in-one nutri-sciences and eight-hour delayed launch know-how to make sure optimum supply of vitamins, with extra sustained launch of beadlets and energetic oils for elevated efficiency.