Vita Coco and TRX® Bringing Fitness and Fuel Straight to

NEW YORK, Feb. 03, 2022 (GLOBE NEWSWIRE) — Leading coconut water model Vita Coco and TRX^®, the worldwide chief in practical coaching merchandise and world-class coaching content material, are difficult the statistic that the majority New Year’s resolutions are deserted in February by providing shoppers a possibility to enter the “The Vita Coco & TRX Home Gym Makeover” Sweepstakes as a part of the “The World’s Most Achievable Resolution” Campaign.

Open now till February 28 at 11:59 p.m. EST, shoppers nationwide can enter the net Sweepstakes for the prospect to win a Grand Prize customized residence health club from TRX, valued as much as $5,000. Second and third place winners will obtain a TRX HOME2 System Suspension Trainer™ and a TRX Bandit^®, respectively.

“We are ecstatic to accomplice with TRX to alter the way in which folks view New Year’s resolutions,” stated Jane Prior, Chief Marketing Officer at The Vita Coco Company. “During a confirmed time that customers really feel their motivation for New Year’s resolutions waning, we’re right here to assist alleviate the stress of unattainable resolutions by offering an alternate of beginning small with a Vita Coco. It’s wholesome and scrumptious, making it simple to not fail. Paired with the chance to win a house health club makeover and TRX exercises, our Sweepstakes makes it simple so that you can get a wholesome begin to the brand new yr.”

TRX gives a wide selection of world-class coaching merchandise, together with the TRX Suspension Trainer™, a flexible device weighing lower than two kilos and becoming right into a backpack or carry-on baggage making it probably the most moveable and environment friendly health product in the marketplace. Combined with its sturdy digital ecosystem, TRX Training Club^®, that gives a seamless “one-stop-shop” health answer, together with “On-Demand” and “TRX LIVE^®” courses, TRX is enabling shoppers the complete health expertise actually wherever, anytime. Enjoyed after exercises, Vita Coco incorporates naturally occurring electrolytes like potassium serving to the physique get well faster. Together, TRX and Vita Coco are providing an accessible, better-for-you New Year’s decision.

“Over the previous couple of years, at-home health has reached new heights in recognition. Consumers need the flexibleness to work out on their very own time and in their very own method, to fulfill their private health objectives,” stated Jurgen Pauquet, TRX chief govt officer. “The partnership with Vita Coco presents the best mixture of wholesome coconut water with world-class product and a game-changing digital platform to offer shoppers with the essential instruments wanted to stay with their health resolutions and earn the precise to win the ‘The World’s Most Achievable Resolution’ Sweepstakes and a TRX residence health club.”

Those fascinated about enhancing their well being & wellness by train on the TRX and refueling their physique with Vita Coco can full and submit the easy entry kind at vcpromotions.com for the prospect to win. No buy is important. U.S. residents have to be age 18 or older. See all different guidelines at vcpromotions.com.

The World’s Most Achievable Resolution marketing campaign was developed in partnership with SuperHeroes NY.

To be taught extra about Vita Coco, go to vitacoco.com. You also can join with Vita Coco on Twitter, Instagram, and TikTok. For extra info on the TRX Training Club and TRX’s distinctive lineup of Functional Training merchandise, together with TRX HOME2 SYSTEM, TRX Pro4 and TRX Bandit, please go to TRXTraining.com.

ABOUT THE VITA COCO COMPANY
The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. Pioneers within the practical beverage class, The Vita Coco Company’s manufacturers embrace the main coconut water, Vita Coco; clear vitality drink Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its capacity to harness the facility of individuals and vegetation, and steadiness function and revenue, The Vita Coco Company has created a contemporary beverage platform constructed for present and future generations.

ABOUT TRX
Founded in 2004, TRX^® was constructed on the revolutionary concept that health might be achieved with one radically easy design—Suspension Training^®, the long-lasting black and yellow straps present in gyms throughout the globe that energy your coaching with bodyweight-based actions and workouts. Today, TRX is the chief in practical coaching options for each shoppers and professionals, providing an entire line of extremely efficient, versatile and moveable health tools for unparalleled full physique exercises that may be carried out at residence, on the health club, or on the street. With the latest launch of TRX Training Club^®, the corporate is now omnichannel and gives digital content material, starting from day by day reside courses to on-demand exercises, all led by world-class trainers. A top-tier skilled training vacation spot, TRX has licensed over 300,000 trainers and is trusted by professional athletes, professional trainers, and bodily therapists, with a loyal neighborhood of thousands and thousands of health fans the world over. With workplaces in California, the U.Ok. and Japan, in addition to gross sales in additional than 30 international locations, TRX has actually develop into a worldwide health phenomenon. For extra particulars, go to www.trxtraining.com

About SuperHeroes AMS | NYC | SGP
SuperHeroes is an unbiased inventive hotshop on an bold mission: to avoid wasting the world from boring promoting. Known for being a disruptive consideration grabber and specializing in Gen Z and millennial audiences, SuperHeroes NYC works for an thrilling and quick rising roster of manufacturers. Clients are MTV, Lenovo, Vita Coco, Topps, DoorDash and Vans.

Mallory Smith
[email protected]

A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/0891f5bc-37b4-49c3-8fc3-f11f7ee18f08