Gorey start-up Nutorious Nutrition finds its niche with healthy snacks

IN the primary a part of a brand new collection the place we take a look at Wexford start-ups, we speak to Úna Sinnott, founding father of Nutorious Nutrition.

aving graduated from UCD with a level in meals and agribusiness administration in 2020, it was in August of that yr that Úna Sinnott determined to pursue her personal meals start-up Nutorious Nutrition.

Operating from its personal premises on the household farm in Knockbrandon, simply outdoors Gorey, the corporate supplies granola and wholesome snacks to cafes, in addition to working a weekly stall at Gorey Farmers’ Market, plus it has a rising base of shoppers who purchase straight from its Instagram and Facebook pages.

The thought for the start-up took place when Úna attended the Gorey Farmers’ Market in August 2020 and examined out her snacks and granola with prospects.

“It was solely after that success on the market that I got here residence and stated that is really value doing. That’s when the thought course of went into the enterprise identify and creating the social media pages all occurred,” she stated.

Up to that, Úna had been making wholesome snacks for her personal use, firstly when she was learning for the Leaving Cert after which when coaching with the Wexford Camogie workforce or learning in school. She then determined to make her personal granola, as she wished one with extra nuts and seeds than something that was in the marketplace.

“Everyone at residence, together with my brothers and sisters and even my sisters’ boyfriends, actually preferred it and so they began asking me to make it for them.”

Úna, who can be into the second yr of her PhD with UCD and Teagasc, arrange her personal premises on the household farm as soon as she realised that there was a requirement for her merchandise. She now operates from a container, which was transformed right into a kitchen, and employs one individual full time.

“We bought a container from Martin Murphy from Askamore and my brother Michael helped me flip it right into a kitchen. Then a household buddy, Pat Doyle, did plenty of work on it.”

Last summer season, she determined she wanted one other container to make use of each for storage and as an workplace.

One of the corporate’s large level of gross sales is cafes.

“In 2020, after we went to the market, we bought a message from the espresso store in Courtown, Shore Coffee Bar, and so they requested us would we be fascinated about supplying gadgets to promote with their espresso.”

Now, Nutorious Nutrition provides its snacks to 25 cafes round Leinster.

Later this month, the corporate web site might be launched, and Úna stated this may actually assist Nutorious Nutrition attain prospects straight throughout Ireland.

Last yr, the start-up received two Blas na hEireann awards – silver for its Granola and bronze for its Coffee Kick snack.

“This yr, we actually need to win gold. So, we are going to work exhausting for that.

“We additionally joined the Wexford Food Family simply earlier than Christmas. They’re an incredible assist too.”

Her plans for the start-up embody rising inside retail, notably in supermarkets.

“I’d prefer to see Nutorious Nutrition get on a couple of cabinets round Wexford specifically and simply see how that goes. Then, basically, it’s nice to construct on our model recognition and have us in a couple of extra households round Ireland.”

Follow Nutorious Nutrition on Facebook or on Instagram by looking @nutoriousnutrition.


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