Switch4Good, a non-profit of dairy-free athletes, medical doctors, and dieticians, simply launched a new marketing campaign known as Eat Like An Olympian, which showcases how athletic efficiency may be enhanced on a plant-based weight loss program, that includes a number of Olympic athletes that provide recommendation on the way to efficiently undertake a dairy-free way of life. The marketing campaign is joined by 16 Olympians – each competing and retired – to current audiences with “Olympic-level vitamin” minus the dairy. The Eat Like An Olympian initiative is spearheaded by legendary bicycle owner and silver medalist Dotsie Bausch, who serves because the Executive Director of Switch4Good.
“Anyone can eat like an Olympian and see the well being and efficiency advantages,” Bausch said. “We hope this enjoyable and informative marketing campaign will educate and encourage others about the advantages of a plant-based, dairy-free weight loss program.”
Switch4Good and Bausch have labored to fight the dairy business worldwide, selling the message of cruelty-free meals manufacturing and environmental sustainability. Bausch’s marketing campaign hopes to ‘empower, educate, and equip’ individuals the world over with plant-based vitamin. The retired Olympian is highlighting how plant-based vitamin doesn’t detract from Olympic athleticism, exposing misconceptions about plant-based vitamin relating to athletic efficiency.
Alongside vitamin information and recommendation, Switch4Good is internet hosting a prize giveaway that features unique reductions, recipes, and plant-based prizes. The Eat Like An Olympian initiative will start on July twenty third, the primary day of the 2020 Tokyo Olympics. The non-profit will launch a brand new wholesome behavior or tip day by day through the Olympic video games, permitting contributors to play a digital bingo sport. The winners of the sport will likely be introduced on the closing ceremony on August ninth, the place their prizes will likely be awarded.
Switch4Good may also host a panel the place 5 athletes will focus on myths about plant-based weight-reduction plan, vitamin, and efficiency. The panel will happen on July 28 and contributors can tune in to debunk vitamin myths within the sports activities world with the assistance of dairy-free Olympic Athletes.
The Olympian’s group partnered with plant-based meals giants akin to Miyoko’s Creamery, Forager Project, Loca Food, and NadaMoo! to supply contributors reductions once they win prizes. The marketing campaign will promote these plant-based firms and the vegan merchandise they developed for the worldwide market.
Beyond the Olympic summer season video games, the non-profit commissioned a report entitled “A Scientific Report on Cow’s Milk, Health, and Athletic Performance,” that explores how dairy impacts the well being and efficiency of athletes throughout all classes. The group claims that just about 65 % of the world’s inhabitants experiences a point of lactose intolerance, that means that almost all of the world sees some unfavourable affect from dairy consumption. This fuels Switch4Good’s central mission to encourage individuals to ditch dairy for their very own private well being.
“Without bloat, gasoline, abdomen ache, or different digestive points, people take pleasure in the next high quality of life and really feel allow to dwell higher and do extra,” the group claims.
The marketing campaign is supposed to encourage individuals the world over to acknowledge the hazards and harms of the dairy business. Dairy-free Olympians supporting the Eat Like An Olympian initiative embody Alex Morgan, Mikey Papa, Ali Riley, Kaylin Whitney, Victoria Stambaugh, Vivian Kong, Sue Bird, Perris Benegas, Amelia Brodka, and extra. Bausch hopes that by bringing the Olympic athletes collectively, she will lead a cost in opposition to dairy and alter how individuals view vitamin, particularly relating to athletics.
“What occurred after I made the swap was nothing wanting extraordinary,” Bausch mentioned. “I wasn’t anticipating it, however my efficiency improved drastically, and I knew there was no turning again.”