To stop content material that would encourage unhealthy or disorderly consuming habits, social media agency Pinterest is updating its advert insurance policies to “prohibit all advertisements with weight reduction language and imagery”.
The firm developed its new coverage with steering from the National Eating Disorders Association (NEDA), whose analysis exhibits there was an increase in consuming issues and unhealthy consuming habits in younger folks throughout the pandemic, The Verge reported.
“Pinterest is the place folks come for inspiration to create life they love,” the corporate mentioned in a weblog submit.
“It’s the place everybody belongs — no matter physique form or dimension. We’re empowering Pinners to plan for summer time and past with out weight reduction advertisements, to allow them to concentrate on what issues most,” it added.
The firm claims it’s the “solely main platform to ban all weight reduction advertisements” and that the brand new guidelines construct on the corporate’s present advert insurance policies towards physique shaming and weight reduction scams.
In 2019, Instagram restricted weight reduction content material and sure sorts of beauty surgical procedure from being seen by customers underneath age 18.
Pinterest’s coverage will prohibit — any weight reduction language or imagery, any testimonials relating to weight reduction or weight reduction merchandise, any language or imagery that idealises or denigrates sure physique sorts referencing physique mass index or related indices, any merchandise that declare weight reduction by way of one thing worn or utilized to the pores and skin.
Ads for weight reduction or urge for food suppressant tablets, before-and-after weight reduction imagery, weight reduction procedures like liposuction or fats burning, physique shaming, and “unrealistica claims about beauty outcomes have been already banned underneath the coverage.
Pinterest has been one of many extra forward-thinking social media platforms with regards to reining dangerous or deceptive content material in its advertisements.
In 2016, it prohibited advertisements for “delicate content material together with cultural appropriated and inappropriate costumes”.
It stopped working political advertisements in 2018 and 2019, Pinterest was one of many first social media corporations to dam anti-vaccination content material, to stop misinformation from spreading on its platform.