(CNN) – Pinterest says it’s the first main social media platform to ban all weight reduction adverts from its platform.
The announcement Thursday comes after rising concern over a bounce in consuming issues in younger individuals aggravated by the coronavirus pandemic.
Pinterest says it needs to ban adverts that promote unhealthy consuming habits or disparage sure physique varieties.
Despite its popularity as a feel-good nook of the web, there have been Pinterest pins that promote “thinspiration” or had been pro-anorexia.
In 2012, Pinterest banned that content material, however physique shaming and consuming dysfunction content material stored creeping in, typically within the type of adverts.
Pinterest developed the brand new coverage with steerage from the National Eating Disorders Association.
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