Credit: Aura Nutrition
The Coquitlam-based firm is again on its toes
It would have been simple for Kate Marshall to throw her arms up within the air and let Aura Nutrition die out after the COVID-19 pandemic wreaked havoc on the natural complement supplier she runs with three companions.
The North Vancouver native additionally has a facet enterprise as a private growth coach, however after launching Aura in 2018, she was decided to get the enterprise again off the bottom within the virus’s aftermath.
“We took a very huge hit,” Marshall admits of her Coquitlam-based staff that was lowered to only two workers members. “We have been simply going to yr two of the enterprise as a brand new well being and wellness model that depends on occasions and commerce reveals and enormous on-line advertising spends. We principally acquired reduce off from all the methods clients would usually expertise a brand new model, sampling, that sort of factor.”
Marshall hopes and expects that Aura will quickly get again nearer to double digits in workers because the world opens again up slowly. At the second, the corporate is in 80 shops throughout Canada, together with Whole Foods and London Drugs, the latter of which sells Aura’s Cleanse hand sanitizer. There are additionally imminent plans to enter the U.S.
Through all of that, Marshall and firm have been chosen into the 11th cohort of Dragons Den choose Arlene Dickinson’s Venturepark Labs Accelerator program.
“It’s been a really thrilling course of,” says Marshall. “I adore it as a result of this system has graduated 10 cohorts now and over 65 p.c of the alumni are women-led companies. Obviously I really like that and Arlene does too, which is superior.”
It’s additionally been pretty intense, as Aura’s founders are going by coaching within the realms of finance, accounting, organizational construction and enterprise design.
“Basically it’s like a marketing strategy however skyrocketed, since you’re studying from these professionals who’ve a lot business expertise,” says Mitchell. “Last week, we had a reside pitch with the primary Sobeys purchaser throughout Canada—eight minutes to pitch our model and why we needs to be chosen as one of many few manufacturers that Sobeys takes on their cabinets. All these alternatives, and also you get to community with different manufacturers as nicely.”
Marshall has at all times believed within the rules of a balanced, wholesome life-style and he or she sees a future for Aura in serving to folks obtain that.
“I’d love Aura to be a globally acknowledged model sooner or later—there’s manufacturers like Vega, which began as a little bit Vancouver firm, and their story is so unbelievable, my dream could be to comply with an analogous path as an organization like that,” she says, noting that the corporate is on the lookout for early stage buyers.
“At the tip of the day, our tagline is connecting girls to wellness globally. We need to have an enormous affect in girls’s lives.”