TikTok scammers are pretending to be medical professionals and altering before-and-after weight reduction movies as a way to promote doubtlessly harmful merchandise promising fast outcomes, they usually’re racking up millions of views.
It isn’t any secret that TikTok has an issue controlling the unfold of weight loss scams and other unregulated products on the platform; this new one includes customers misrepresenting well being care professionals or stealing others’ weight reduction movies to mislead individuals into shopping for doubtlessly harmful weight reduction merchandise.
Media Matters has recognized a number of accounts participating on this fraudulent habits. These accounts promote the identical harmful weight reduction product in three other ways: utilizing inventory pictures of well being care professionals to mislead viewers, recycling the identical video of a physician to recommend a product is authorised, and enhancing customers’ before-and-after weight reduction content material to recommend they used harmful merchandise and benefited.
Using inventory pictures of pros to trick customers into pondering merchandise are authorised by medical suppliers
Some scammers are utilizing inventory pictures of medical professionals as profile footage to seem official. Below are two separate accounts with the identical profile image of what seems to be a smiling medical skilled. Both account bios hyperlink to the identical weight reduction product, and each video on every account is devoted to selling that product.