Supplement Market Hits Record Growth of 14.5%, According to Nutrition Business Journal’s 2021 Supplement Business Report

BOULDER, Colo., June 28, 2021 (GLOBE NEWSWIRE) — New Hope Network’s Nutrition Business Journal (NBJ) has launched its extremely anticipated 2021 Supplement Business Report, detailing a record-breaking yr in 2020, with a 14.5% improve in gross sales to $55.75 billion from $48.67 billion in 2019. Prior to 2020, the complement market had been rising between $2 billion and $2.5 billion annually since 2015.

The business’s progress was led by vitamin gross sales, which spiked to 22.3% progress in 2020 amid the pandemic. Vitamins added $3.24 billion to complete complement gross sales, accounting for almost half of complete {dollars} added in 2020. This is in distinction to 10 years of pretty flat gross sales within the vitamin class.

In an business that has historically relied on brick and mortar gross sales, e-commerce was thrust into the highlight with 16.7% of purchases made on-line in 2020, up from simply 10.2% in 2019. From a channel perspective, e-commerce dominated in gross sales progress, at 87.3%, including $4.33 billion to complete gross sales, and accelerating the continuing progress momentum. NBJ estimates that just about 1 / 4 of all complement gross sales shall be made on-line by 2024.

“The pandemic drove gross sales in areas which are maybe not so shocking, however the sheer quantity of gross sales progress is certainly notable,” mentioned Claire Morton Reynolds, senior business analyst for Nutrition Business Journal. “Following a yr of file progress, it turns into troublesome to judge the yearly success of the business transferring ahead by evaluating only one metric. NBJ tasks that general progress will stabilize at 5.3% this yr and three.2% in 2022. We additionally count on an enduring enhance to the business of $1.8 billion by 2024 and past, pushed by the consequences of the pandemic.”

“The 2021 Supplement Business Report doesn’t simply analyze the meteoric progress of 2020. More importantly, we take a practical take a look at why progress appears to be like the way in which it does—now and within the years to return—and dive deeply into what business members must know to plan forward,” mentioned Bill Giebler, Content & Insights Director at Nutrition Business Journal. “The 2021 version of NBJ’s keystone report tackles the query on everybody’s thoughts: Where can we go from right here?”

Nutrition Business Journal’s 2021 Supplement Business Report is offered for buy here. With category-by-category evaluation, 174 charts and graphs, and projections by means of 2024; this report is the easiest way to seek out out what to anticipate and is a must-read for everybody from interns to CEOs. For info on firm plans or company subscriptions, please attain out to NBJ Business Development Manager Cindy Van Schouwen at [email protected].

About Nutrition Business Journal
Nutrition Business Journal guides choice makers within the diet and well being wellness area in growing their technique, understanding traits, realizing alternative and analyzing potential dangers. NBJ’s market analysis studies present enterprise intelligence and thought management to all ranges of the diet business. Each report is exhaustively researched by our workers of business specialists and presents an evaluation of markets, traits, competitors and technique within the U.S. and Global diet business. Learn extra at

About New Hope Network
New Hope Network is on the forefront of the wholesome life-style merchandise business. With options for the entire provide chain from producers, retailers/distributors, service suppliers and ingredient suppliers, the community provides a sturdy portfolio of content material, occasions, knowledge, analysis and consultative companies. Through its mission of rising wholesome markets to convey extra well being to extra folks, New Hope Network helps companies determine the folks, merchandise, partnerships and traits that create higher alternatives and connections. For extra info go to

About Informa Markets
Informa Markets creates platforms for industries and specialist markets to commerce, innovate and develop. We present market contributors across the globe with alternatives to have interaction, expertise and do enterprise by means of face-to-face exhibitions, focused digital companies and actionable knowledge options. We join consumers and sellers throughout greater than a dozen world verticals, together with Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s main market-making firm, we convey a various vary of specialist markets to life, unlocking alternatives and serving to them to thrive twelve months of the yr. For extra info, please go to

Press Contact
Carrie Kocik
New Hope Network
[email protected]

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