Six Star Pro Nutrition® To Advocate For “Shaking Up”

New York, NY and Oakville, ON, June 28, 2021 (GLOBE NEWSWIRE) — Six Star Pro Nutrition (www.sixstarpro.com), “The Athlete’s Choice” and a number one maker of scientifically formulated premium dietary supplements, introduced as we speak its plans to “Shake Up” the school sports activities panorama. The marketing campaign contains focused out of doors promoting campaigning for Name, Image and Likeness (NIL) rights for scholar athletes and a “My First Dollar” athlete influencer marketing campaign for scholar athletes in states the place NIL guidelines are already in place as of July 1, 2021.

“Six Star Pro Nutrition is happy to be a part of the coed athlete journey, throughout all sports activities and all divisions of collegiate athletics as Name, Image and Likeness laws are enacted throughout the nation,” stated Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences International, the dad or mum firm of Six Star Pro Nutrition. “Name, Image and Likeness rights provide monetary alternatives for any scholar athlete bold sufficient to dream large, construct an viewers and market themselves.”

“We additionally urge and implore states to discover easy, pragmatic options that profit scholar athletes and the manufacturers who covet working with them (like Six Star Pro Nutrition). This second has been a very long time coming for collegiate athletics and continued bureaucratic purple tape in a number of states will solely hinder scholar athletes from incomes a share of the monetary pie that’s rightfully theirs.”

EYE-POPPING OUTDOOR BILLBOARDS

Off of its buzzworthy marketing campaign for Boston’s basketball franchise to rent a female coaching candidate via a targeted billboard by the group’s observe facility, Six Star Pro Nutrition will as soon as once more leverage out of doors signage in two places. 

1. Right throughout the road from the Mercedes Benz Superdome — web site of the 2022 Men’s College Basketball Championship Weekend. This digital billboard will launch on June 28, 2021 with the next textual content:

“WHEN THE COLLEGE BASKETBALL CHAMPIONSHIP IS HERE NEXT APRIL.

WE WANT TO PAY THE ATHLETES. NOT JUST THE TV NETWORKS

SHAKE IT UP – NAME, IMAGE & LIKENESS RIGHTS NOW”

2. Starting on June 21, 2021 and inside a stone’s throw of a sure four-letter community’s campus in Bristol, Connecticut, can be a billboard that highlights the truth that in keeping with many media members, when Name, Image and Likeness laws are handed in all 50 states, that the highest paid college athlete will be a woman. This landmark milestone can also be set to happen because the United States prepares to have a good time the fiftieth anniversary of Title IX in 2022. 

This billboard reads:

“THE HIGHEST PAID COLLEGE ATHLETE PLAYS IN CONNECTICUT.

WE JUST CAN’T PAY HER YET!

SHAKE IT UP — NAME, IMAGE & LIKENESS RIGHTS NOW!”

MY FIRST DOLLAR SOCIAL INFLUENCER CAMPAIGN

Starting on July 1, the primary day Name, Image and Likeness (NIL) laws enable scholar athletes in a number of states to monetize their identify and likeness, Six Star will unveil a social media influencer marketing campaign exhibiting off these athletes and their first greenback made beneath the brand new laws. Each athlete ambassador will publish a photograph of themselves with a framed $1 U.S. invoice in a single hand and a bottle of Six Star Pro Nutrition’s Whey Protein Plus within the different hand. 

As a part of the caption for these influencer posts, athletes will discuss what this second means to them and observe that athletes in a number of states wouldn’t have entry to Name-in-Likeness alternatives but due bureaucratic purple tape. Then these influencers will encourage these in cost to “SHAKE IT UP” and get Name, Image and Likeness payments handed nationwide.

Six Star Pro Nutrition has been an athlete advocate for greater than a decade with its skilled sports activities model ambassadors together with T.J. Watt, Pro Football’s finest defensive participant, Tobin Heath, a three-time world champion soccer star and Callie Bundy, a trick-shot sports activities artist. During the 2021 College Basketball Tournaments (Men’s and Women’s), the model leveraged cheerleaders at a number of notable establishments as a work-around to advertise the occasion whereas respecting guidelines and laws surrounding scholar athletes and endorsement alternatives. 

Six Star Pro Nutrition gives athletes superior, scientifically formulated premium dietary supplements at an unbelievable worth by high-performance protein powders, pre-workouts and ready-to-drink merchandise. For extra info on Six Star® merchandise, go to www.sixstarpronutrition.com. Also observe us on Facebook, Twitter and Instagram for athlete info, information and updates, weight loss plan and coaching ideas, particular promotions and extra.

About Iovate Health Sciences International Inc. 

Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, modern dietary firm that delivers a few of the highest high quality, most modern and efficient lively diet merchandise on the earth. With model improvements comparable to Six Star Pro Nutrition®, Iovate is dedicated to being the primary lively diet firm on the earth. Six Star Pro Nutrition® is designed to be the athlete’s alternative — fueling all ranges of athletic efficiency permitting for excellence on the sector, court docket, ice and within the health club.

Due to our dedication to analysis, improvement and innovation, we’ve been globally acknowledged as one of many main sports activities diet manufacturers within the trade and proceed to be one of many elite manufacturers redefining efficiency by cutting-edge merchandise and high-quality components.

Headquartered in Oakville, Ontario, Canada, Iovate is a household of greater than 300 staff, six main dietary manufacturers and rising, with efficient merchandise that may be discovered throughout the globe. 

        

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