Self Esteem Brands Acquires Digital Nutrition Coaching Brand Stronger U

MINNEAPOLIS–()–Self Esteem Brands (SEB), the mum or dad firm of Anytime Fitness, The Bar Method, Basecamp Fitness and Waxing the City, with a mission to enhance the conceit of the world, has acquired Stronger U, a digital, personalised nutrition-based well being teaching companies model, for an undisclosed quantity. The acquisition makes SEB the one world health company to straight spend money on and supply customers personalised nutrition-based well being teaching companies.

Stronger U is the one service within the extremely aggressive digital well being and diet house that mixes digital entry with reside, licensed coaches, the science of diet and personalised plans to assist enhance a member’s dietary and consuming abilities. Founded in 2015, Stronger U has supported greater than 50,000 members in attaining their diet, well being and wellness targets.

A message from Chuck Runyon, CEO, Self Esteem Brands:

SEB is as soon as once more disrupting the worldwide health business, making investments that meet the surging shopper demand for extra full health, diet, and private wellness companies. Credit Suisse estimates the Global Wellness financial system is valued at $5.8 trillion in 2021 alone, with long-term tendencies supporting the expansion together with the reversing of unhealthy way of life results and proactive well being decisions.

Since its founding in 2002 as the primary 24-hour health middle franchise idea, Anytime Fitness has been a disruptive health business mannequin that meets the wants of members in a different way than different gyms. ​Today, SEB is quickly rising a holistic well being and wellness portfolio of manufacturers that provides customers a full vary of health, personalised diet and well being teaching, and private wellness companies.

A 2021 FMCG survey of fifty,000 customers worldwide discovered that 80% plan to eat and drink extra healthily in 2021. The acquisition of Stronger U positions SEB to capitalize on rising shopper sentiment regarding well being and wellness.

With greater than 5 million members on all seven continents throughout its health and wellness manufacturers, SEB’s world footprint will present a platform to introduce the Stronger U model to customers worldwide, serving to Stronger U scale and seize a better share of the digitally primarily based diet well being teaching market. Stronger U will initially proceed to function as a standalone model whereas SEB evaluates choices for integrating Stronger U’s teaching companies with its different health manufacturers.

About Self Esteem Brands

Our goal is to enhance the conceit of the world. Self Esteem Brands (SEB) is the mum or dad firm of Anytime Fitness (the world’s largest health franchise), Basecamp Fitness, The Bar Method, Stronger U and Waxing the City. Combined, most of our greater than 5,000 franchise areas are domestically operated throughout 32 nations worldwide by unbiased, small enterprise house owners. SEB can be the mum or dad firm to associates Provision Security Solutions and Healthy Contributions. Leading with a tradition anchored within the values of individuals, goal, income and play, plus a charitable focus by means of the HeartFirst Foundation®, SEB seeks to counterpoint the lives of all who work together with our manufacturers and companies. Our imaginative and prescient is a world of shallowness for each human to rise from their challenges. For extra info on Self Esteem Brands, please go to

Stronger U was represented and suggested by PKF Investment Banking and McBreen & Kopko.

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