RXBAR Is Launching Its First Egg-Free Vegan Nutrition Bar

Today, snack firm RXBAR unveiled its first line of vegan vitamin bars. The new RXBAR Plant bars have been created after many buyer requests for plant-based vitamin bars. Instead of the egg whites RXBAR sometimes options in its bars, the corporate makes use of a mix of pea and almond protein—together with dates, nuts, and oats—to ship 10 grams of high-quality protein per bar with out animal merchandise. The new RXBAR Plant is accessible in cookie dough-inspired Chocolate Chip and Peanut Butter flavors. 

“Fans have been asking for a plant-based RXBAR for fairly a while,” mentioned Jenny Lindquist, Director of Experience Planning, RXBAR. “Today, we answered that decision with a plant-based protein bar that delivers on each high quality and style, each important to us within the improvement of RXBAR Plant. That’s why it has been almost two years within the making, to verify we did it proper.”

The RXBAR Plant line is accessible by the corporate’s web site with a retail launch deliberate for Target, Kroger, and extra.

RXBAR celebrates plant-based

Retail gross sales of plant-based alternate options to animal merchandise surged by 27 p.c to $7 billion final 12 months and plant-based claims on foods and drinks packaging elevated by 116 p.c from 2018 to 2020, in response to data compiled by SPINS. RXBAR created its first vegan lineup to faucet into this rising market of shoppers in search of plant-based vitamin bars and snacks.

To have fun the launch of its vegan bars, RXBAR will provide free “RXercise” plant-based wellness programming by its Instagram and IGTV this summer season with visitor hosts akin to registered dietitian Mia Zarlengo, health and mindfulness guru Ally Love, and fitness center proprietor/health teacher Peter Kraus.

“Plant-based protein bars that style nice and offer you vitamins you want may be troublesome to seek out, however RXBAR Plant comes by on each fronts,” Zarlengo mentioned. “The mix of pea and almond protein in RXBAR Plant supplies important amino acids, or constructing blocks of protein, our our bodies have to construct muscle, making it nice on-the-go gas for anybody following a extra plant-forward weight-reduction plan.”

Plant-based athletes

The fable that athletes want meat (or some other animal protein) to thrive is rapidly unraveling, thanks partially to 2019 documentary The Game Changers, which impressed a slew of bodybuilders, soccer gamers, and different athletes to go plant-based. Vegan model Beyond Meat has additionally performed a job in serving to athletes thrive by its “Go Beyond” marketing campaign which options its athlete ambassadors akin to NBA stars Kyrie Irving, Chris Paul, and DeAndre Jordan. 

While plant-based vitamin has gained a significant foothold within the sports activities business lately, some legendary athletes have been following a plant-based weight-reduction plan for many years, together with tennis star Venus Williams. In 2011, Williams went plant-based to combat signs of Sjögren’s Syndrome, an autoimmune dysfunction that triggered her to endure excessive fatigue and joint ache. Last 12 months, the seven-time Grand Slam Champion launched plant-based protein firm Happy Viking to share with different athletes the nutrient dense plant-based meals that helped her get again on the courtroom, beginning with plant-based protein shakes in Vanilla Bean and Triple Chocolate.