Ritual Zero Proof Launches Rum Alternative Just in Time for Summer

Ritual Rum Alternative boasts all the nice and cozy vanilla, toasted spice and velvety decadence of darkish rum, minus the alcohol or energy. Ideal for immediately’s extra health-conscious shopper, Ritual is the reply when you’re sober, weight-reduction plan, driving, coaching for a marathon, elevating children or simply wish to hold the social gathering going this summer time to make up for misplaced time. Ritual Zero Proof does what shoppers desire a spirit different to do: present the acquainted style they know and love, so the one factor they’re sacrificing is the unintended effects.

“Ritual is the true liquor alternative. It is to spirits what the Impossible burger is to meat; what Oatly is to exploit,” stated Marcus Sakey, founding associate of Ritual Zero Proof. “Most individuals who purchase these merchandise aren’t vegetarian – they simply need a little bit steadiness, with out sacrificing taste. Ritual has cracked that code – and shoppers have observed.”

Noticed they’ve. Thanks to a superior product, shoppers have propelled Ritual from an unknown startup to the highest participant within the U.S. non-alcoholic spirits sector in lower than two years. Despite a world pandemic, Ritual noticed a staggering 241% development in income from Q1-This autumn in 2020 and is on observe to demolish that report this 12 months. An unique pre-sale of Rum Alternative solely obtainable on the model’s web site netted their greatest single day gross sales up to now, transferring a surprising 38% extra bottles in someday than the earlier report – a testomony to model loyalty and a thirst for a Rum Alternative that may lastly be quenched.

Ever looking for to higher the patron expertise, the workforce additionally took the chance to tweak and enhance the recipes for his or her beloved Gin, Whiskey and Tequila Alternatives, incorporating knowledgeable and shopper suggestions to make them style much more like their alcoholic counterparts.

“The Beverage Testing Institute, gold-standard for the trade, named Ritual the perfect non-alcoholic spirit on the earth,” stated Sakey. “But the most recent iteration of our merchandise are higher than ever, and the brand new Rum Alternative is simply scrumptious.”

Ritual Zero Proof Gin, Whiskey, Tequila and now Rum Alternatives can be found at choose retailers nationwide, ritualzeroproof.com and Amazon for $28.99 per bottle.

About Ritual Zero Proof
Ritual Zero Proof is the primary American-made true liquor alternative to make use of all-natural botanicals to echo the flavour and burn of liquor – with out the alcohol or energy.

Headquartered in Chicago, Ritual Beverage Company is a labor of affection based by three longtime buddies. Artists and entrepreneurs, foodies who work out and fogeys who drink, they developed Ritual as a brand new solution to mark a second.

After experimenting with lots of of recipes and in session with bartenders, cooks and beverage professionals, in September of 2019 Ritual launched two flagship merchandise, a Gin Alternative and Whiskey Alternative. In January 2020, Ritual obtained a minority funding from world beverage alcohol chief Diageo by way of Distill Ventures. The model expanded its portfolio with the launch of a Tequila Alternative in April 2020. In June 2021, the model added a Rum Alternative to its portfolio.

Ritual merchandise are award-winning, with tastemakers throughout the nation putting their stamp of approval on Ritual spirit alternate options. Among its accolades, the Beverage Testing Institute, gold-standard for the trade, named Ritual the perfect non-alcoholic spirit on the earth. They lead the direct spirit alternative class in America by a large gross sales margin.

Ritual is presently obtainable for buy on-line at RitualZeroProof.com and Amazon, in addition to retailers nationwide.

To be taught extra about Ritual Zero Proof, go to our web site and observe together with @RitualZeroProof on Facebook, Instagram and Twitter.

SOURCE Ritual Zero Proof

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