IDAHO FALLS — First there was CrossGrips. Then RYZE-UPS. Now there’s HYPERBELL and, by the appears to be like of a Kickstarter marketing campaign, the three-in-one dumbbell converter is an enormous success.
Rigby native Ethan Abbott is behind all three health merchandise launched throughout the previous few years. Each is designed to “maximize your exercise, whereas minimizing the quantity of area and cash you spend.”
HYPERBELL is a polycarbonate clamp that attaches to any dumbbell and connects to a bar or kettlebell deal with. Polycarbonate is identical materials utilized in bulletproof glass and police shields.
Kickstarter campaigns are used to assist inventors increase cash for tasks. A goal greenback quantity is about and have to be reached by a sure date for the invention to maneuver ahead. Those who donate are assured the product if the objective is met.
Abbott launched HYPERBELL on Kickstarter May 18 with a objective of gathering $20,000 inside 30 days. Instead, he reached the quantity in half-hour and, as of Wednesday afternoon, a whopping $446,130 had been raised.
“It’s one of many prime 1% of all Kickstarter tasks and one of many prime health merchandise of all time,” Abbott tells EastIdahoNews.com. “These funds will permit us to maneuver ahead with HYPERBELL, launch the idea and have it out to our clients later this yr.”
Abbott and his spouse, Kinsee, first launched the world to their health merchandise in 2018. They launched CrossGrips by Jayflex and raised $170,000 on Kickstarter. The “multi-gym health handles” can be utilized for pull-ups, sit-ups and push-ups.
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Last summer time, they created RYZE-UPS – pull-up handles that fold to the scale of a ebook and lock on to almost any door. Nearly $250,000 was pledged inside 30 days with clients buying from the United States and dozens of different nations. Both objects have been so profitable that Abbott give up his job and is now working full-time constructing JayFlex.
“People like our merchandise sufficient that I took a leap of religion and left my company job,” he says. “We need to give folks the instruments that permit them to be match and get all outcomes that come by health.”
Abbott credit a part of his success to the COVID-19 pandemic when folks have been pressured to get artistic whereas exercising at residence. Gym tools was almost unattainable to search out and he couldn’t maintain CrossGrips or RYZE-UPS in inventory.
“The query was how you can can we use weights folks should create a complete gymnasium somewhat than having to purchase extra plates and kettlebells and different issues,” Abbott explains. “HYPERBELL permits that with no need all the opposite stuff.”
Early chook packages for HYPERBELL vary from $39 to $159. All JayFlex merchandise are manufactured in Utah and those that contribute will obtain their objects in December.
Abbott says his enterprise is simply getting began and he has a objective of making extra reasonably priced train tools that may be simple to move and utilized in small areas.
“This is extra than simply constructing muscle tissue. I really feel health is such a vital issue on the subject of psychological well being, self-confidence and self-discipline,” Abbott says. “I’ve been in low locations mentally or in small flats with no cash figuring out I needed to work out however I didn’t have the tools to do it. Now I need to give folks the instruments that permit them to be match and get all outcomes that come by health.”
Find out extra about HYPERBELL here.
