Recent Survey Shows Over 70% of Raw Sport Customers are Ditching Dairy Completely

  • Dairy hyperlinks to ill-health, international warming and animal cruelty given as key considerations
  • “Plant-based protein powders will overtake whey protein inside the subsequent 10 years” says Founder of Raw Sport, Dean Howell
  • Lactose intolerance additionally listed as a key cause for shopper switching
  • Many clients ditching dairy after studying that whey is by-product of cheese

8th June, London, UK – Leading plant-based diet model, Raw Sport, in the present day publicizes new knowledge revealing how over 70% of their clients, new and present, are fully ditching dairy from their diets.

In the previous yr, from a survey of Raw Sport’s 50,000 clients, 72% of consumers (new and present) have mentioned they’re now fully dairy free. The major causes given for making the change (so as of recognition) are as follows:

  • Negative well being influence of dairy
  • Dairy’s local weather and environmental influence
  • Cruelty and animal exploitation within the dairy business
  • Lactose intolerance
  • Knowledge of how whey protein is a by-product of cheese

Commenting on the brand new buyer knowledge and transfer away from dairy, Founder of Raw Sport, Dean Howell, mentioned“The knowledge is obvious. We are within the midst of a ‘transition revolution’. A rising variety of shoppers don’t wish to jeopardise their well being, the atmosphere or pay for animal exploitation once they buy dietary merchandise. I’ve little doubt that plant-based protein powders will overtake whey protein inside the subsequent 10 years.

“We are proud to be a 100% vegan model, providing prime quality components that profit our clients and planetary well being, with out involving animals in any method. Plants give us all we have to thrive – there’s no have to get protein from any animal sources, particularly from dairy.

“We are calling on all diet manufacturers to hitch us and ditch dairy from their product ranges. Together, we are able to shield shopper well being, our local weather and animals. Just take a look at the information assessing the influence of dairy – it’s simple.”

This new message to the diet business from Raw Sport follows the profitable launch of a brand new tree-planting initiative. The partnership with Ecologi, a tree-planting and local weather motion funder, now ensures a tree is planted for each single Raw Sport product offered. Since launching in February, the initiative has now planted over 20,000 timber, with a goal to plant over 100,000 in complete earlier than the tip of 2021.

Commenting additional, Dean Howell mentioned: “We elected probably the most optimistic possibility obtainable with Ecologi. Instead of committing to at least one tree with each order, which is the submit standard possibility, we have now gone one step additional, promising to match a tree to each product bought.”

As an instance of the choice Raw Sport has chosen: one order of three baggage of ELITE Repair Protein Powder leads to three timber planted, slightly than only one matching the order.

The transfer by Raw Sport is only one of many initiatives in place to make sure the model is a world-leader in sustainable diet. As one of many world’s main plant-based (vegan) diet manufacturers, the corporate has gone from power to power all through 2020 and 2021 (now promoting to 60 nations) and is on a mission to revolutionise the sports activities diet world. Raw Sport athletes now embody skilled footballers, premiership golf equipment, professional boxers, professional MMA fighters, world champions, Olympians, professional physique builders, F1, strongmen, professional cricketers, professional tennis and squash gamers, fashions and celebrities.

About Raw Sport

Raw Sport is among the world’s main plant-based (vegan) diet manufacturers. The proposition is straightforward:

  • A relentless deal with prime quality, pure components
  • 100% plant-based (no animal merchandise wanted, in any respect)
  • No synthetic components
  • Nutrition that includes the necessary elements of sports activities restoration, with proteins, immunity help, electrolytes, and antioxidants

You Might Also Enjoy:

Recommended For You

About the Author: Adrian

Leave a Reply