The firm is growing the warmth on the summer season exercise panorama with the launch of its flagship health and life-style location at Hong Kong’s K11 MUSEA.
Situated in Tsim Sha Tsui, the latest PURE Fitness location is the biggest PURE Fitness in Asia, spanning over 30,000sq ft of internet house inside its two-storey warehouse-style venue that options excessive ceilings with skylights and gorgeous views throughout Hong Kong’s iconic harbour entrance.
Colin Grant, Co-Founder and CEO of PURE Group, says, “As we proceed to strengthen and develop our wellness group right here in Hong Kong, we’re excited to formally launch PURE Fitness at Hong Kong’s Silicon Valley of Culture, K11 MUSEA. We look ahead to serving to PURE Cardholders to intensify their health potential inside our new flagship vacation spot, and lead them as they expertise and construct upon their very own private health journeys. We are equally excited to achieve such an modern companion in K11 MUSEA, one who shares our aspirational and pioneering values. The previous 12 months has not been a simple one for the health business, however now we have confirmed to be extremely resilient, even in probably the most difficult of occasions. Fitness and well-being stay a precedence for these dwelling in Hong Kong, and it’s our mission right here at PURE to proceed providing Hong Kongers probably the most distinctive services through which to coach.”
PURE Fitness at K11 MUSEA was designed across the idea of a traditional industrial house with modern options. The modern new health centre offers Cardholders with a modern and edgy setting, that includes design parts like rustic brick, gleaming tarnished copper, and metallic and antiqued ceramic tile partitions, all held along with blackened metal panels, girders and robust particulars.