PKF Investment Banking Closes Sale of Digital Nutrition Coaching Platform Stronger U to Self Esteem Brands

WOODCLIFF LAKE, N.J., June 25, 2021 /PRNewswire-PRWeb/ — PKF Investment Banking, the funding banking affiliate of PKF O’Connor Davies, LLP, one of many nation’s largest accounting, tax, and advisory corporations, introduced as we speak the sale of its shopper, Stronger U, a number one digital vitamin teaching supplier to Self Esteem Brands (SEB), the mother or father firm of Anytime Fitness. The deal reinforces the group’s experience in serving to companies maximize worth whereas successfully navigating what has turn into a extremely aggressive M&A market.

“The PKFIB group was extremely strategic and proactive, offering clear experience in all points of the sale course of,” mentioned Mike Doehla, President and Owner of Stronger U. “They joined the method after our preliminary discussions with SEB, dealing with the negotiations and guiding us via due diligence to a profitable transaction. The PKFIB group was a pleasure to work with, delivering confidence and actionable insights each step of the best way.”

Stronger U has differentiated itself within the extremely aggressive digital well being and vitamin house as the one service that mixes digital entry with dwell, licensed coaches, the science of vitamin, and personalised plans to assist enhance a member’s dietary and consuming expertise. Founded in 2015, Stronger U has supported greater than 50,000 members in reaching their vitamin, well being, and wellness objectives.

“Stronger U established itself as a pacesetter within the digital vitamin house and made itself a pretty acquisition goal,” mentioned Bob Murphy, Senior Managing Director of PKF Investment Banking. “We had been excited to assist them leverage that management place and navigate the small print of a profitable transaction. We stay up for seeing how they develop and evolve beneath the SEB umbrella.”

In addition to Anytime Fitness (the world’s largest health franchise), SEB’s manufacturers embody Basecamp Fitness, The Bar Method, Stronger U, and Waxing the City. Combined, greater than 5,000 franchise areas are domestically operated throughout 32 international locations worldwide by unbiased, small enterprise house owners. SEB can be the mother or father firm to associates Provision Security Solutions and Healthy Contributions.

About PKF Investment Banking

PKF O’Connor Davies Capital LLC (DBA PKF Investment Banking) is the funding banking affiliate of PKF O’Connor Davies. Whether a enterprise proprietor is able to promote the corporate or searching for progress via acquisition, our funding banking group is dedicated and credentialed to assist house owners obtain their aims. PKF Investment Banking offers steerage via each step of the method and brings the experience to reinforce certainty to shut – whereas all the time staying targeted on maximizing the worth derived from the transaction.

With deep experience in and a devoted deal with the decrease center market, the PKFIB group has accomplished over 200 M&A transactions in North America, together with many complicated cross border offers. The agency has intensive expertise partnering with enterprise house owners throughout a variety of industries, with accomplished transactions within the distribution, manufacturing, enterprise providers, client providers, IT, healthcare, staffing, and client merchandise markets amongst others. For extra info, go to

Securities-related transactions are processed via an unaffiliated broker-dealer, Burch & Company, Inc.

About PKF O’Connor Davies, LLP

PKF O’Connor Davies, LLP is a full-service licensed public accounting and advisory agency with a protracted historical past of serving purchasers each domestically and internationally. With roots tracing to 1891, 14 workplaces in New York, New Jersey, Connecticut, Maryland, Florida, and Rhode Island and greater than 1,000 professionals led by over 100 companions, the Firm offers an entire vary of accounting, auditing, tax, and administration advisory providers.

PKF O’Connor Davies is a top-ranked agency, in response to Accounting Today’s 2021 “Top 100 Firms” record, and was not too long ago acknowledged as certainly one of “America’s Best Tax Firms” by Forbes. In extra 2021 rankings, PKF O’Connor Davies was named certainly one of Vault’s Accounting 50, a rating of the 50 greatest accounting employers to work for in North America, and ranked among the many prime 50 most prestigious accounting corporations in America in a complementary Vault survey. The Firm is the twelfth largest accounting agency within the New York Metropolitan space, in response to Crain’s New York Business, and the tenth prime accounting agency in New Jersey in response to NJBIZ’s 2019 rankings. PKF O’Connor Davies is enrolled within the AICPA Peer Review Program and has central memberships within the Private Companies Practice Section (PCPS), the Employee Benefit Plan Audit Quality Center (EBPAQC), Government Audit Quality Center (GAQC), and Public Company Accounting Oversight Board (PCAOB).

By constantly delivering proactive, thorough, and environment friendly service, PKF O’Connor Davies has constructed long-lasting, worthwhile relationships with its purchasers. Partners are intently concerned within the day-to-day administration of engagements, making certain a excessive diploma of shopper service and price effectiveness. The Firm’s seasoned skilled workers members make use of a group method to all engagements to offer purchasers with the utmost high quality and well timed providers aimed toward serving to them succeed. Continuity of staffing and a spotlight to element in all shopper engagements make the Firm stand out amongst its opponents.

PKF O’Connor Davies is the lead North American consultant of the worldwide affiliation of PKF member corporations. PKF International is a community of legally unbiased member corporations offering accounting, tax, and enterprise advisory providers in over 400 areas in 150 international locations all over the world. With its custom, expertise, and deal with the long run, PKF O’Connor Davies is able to assist purchasers meet as we speak’s ever-changing financial circumstances and handle the rising complexities of the regulatory atmosphere. For extra info, go to

Media Contact

Kathleen O’Toole, PKF O’Connor Davies, 551-249-1730, [email protected]


SOURCE PKF O’Connor Davies

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