Optimum Nutrition® Building Better Lives 5-Week Fitness Challenge Promotes Access to Fitness in Underserved Communities

“No one ought to really feel their health targets are out of attain,” stated Sarah Lombard, director model advertising and marketing for Optimum Nutrition®. “Our Building Better Lives program goals to handle entry to health in communities which can be underserved. We are thrilled to be partnering with Davante Adams and Justin Jefferson, who’re channeling their aggressive spirit in pleasant rivalry to lift consciousness of the necessity of their hometowns.”

Fans and supporters who take part within the free health problem can lend their help to Davante Adams and East Palo Alto or to Justin Jefferson and Saint Rose in two methods:

  • Participate in digital lessons as a part of the free 5-Week Fitness Challenge.
  • Share and hashtag on social media to lift consciousness.

Based on the quantity of public help proven all through the problem, every group has the chance to earn set up of everlasting, out of doors group health tools courtesy of Optimum Nutrition®.

Free Expert Coaching and Education Online

Anyone impressed by the Building Better Lives program mission to enhance entry to health can be a part of within the Optimum Nutrition® 5-Week Fitness Challenge by visiting ONBuildingBetterLives.com all through the month of June. Each week, Optimum Nutrition will launch health and wellness assets, together with movies and downloadable tip sheets. Free content material will embody a wide range of cardio and power coaching exercises, diet ideas and mind-body wellness practices. Adams and Jefferson every will contribute content material, which is fitted to all ranges of health, and Challenge members will acknowledge different celebrities and notable names in sport among the many hosts.

“Providing free, simply accessible knowledgeable recommendation and training is one method to tackle disparities in entry to health assets,” stated Lombard. “With our community of licensed private trainers, skilled athletes, registered dietitians and extra will assist information people who find themselves at any level of their health journey with high quality info and entertaining exercises.”

Each time somebody participates in a health exercise, or shares on social media utilizing designated hashtags, the Building Better Lives group of the consumer’s selection can be one step nearer to profitable everlasting out of doors health tools funded by Optimum Nutrition®.

Community Champions Helping Their Hometowns

Division rivals Davante Adams and Justin Jefferson are the Community Champions main the attention effort for the 5-Week Fitness Challenge.

Davante Adams (#TeamONE7) is about to begin his eighth season taking part in professional soccer in Green Bay, Wisconsin. He grew up in East Palo Alto, California, and attended Palo Alto High School. As a baby, he had a aim to turn out to be knowledgeable athlete, and he credit his dedication and entry to sports activities as a way of overcoming obstacles.

“Growing up in East Palo Alto has its challenges,” stated Adams. “I had group help rising as much as assist preserve me out of bother and targeted on my targets. I’m proud to companion with Optimum Nutrition to deliver health assets to my group and hope my followers will help me and East Palo Alto.”

Justin Jefferson (#TeamJett), coming into his second season taking part in in Minnesota, grew up in Saint Rose, Louisiana. Despite dealing with challenges with poverty and crime, Saint Rose has produced some extraordinary skilled athletes, together with Jefferson.

“I need to give individuals in my group hope and positivity,” stated Jefferson. “Working with Optimum Nutrition to deliver extra health assets to Saint Rose will make a distinction in individuals’s lives. I would like that health tools to go within the new Ed Reed Park in Saint Rose, and hope my followers assist me out.”

To help the athletes and their hometowns, followers can publish on social media with #ONBuildingBetterLives and #TeamONE7 (Adams) or #TeamJett (Jefferson), or credit score their engagement with health and wellness content material on ONBuildingBetterLives.com to the group of their selection.

The Building Better Lives Program

Optimum Nutrition® introduced the Building Better Lives program, and its first Community Champions, in May. Based on its perception within the transformative energy of health, Optimum Nutrition® created this system to enhance entry to health assets – in the end making a distinction in particular person lives, serving to tackle disparities in underserved populations and supporting the aim of a extra numerous, inclusive health trade.

Building Better Lives is an ongoing, nationwide purpose-driven program, and Optimum Nutrition® intends to develop attain of this system to further communities in 2022 and past.

To be taught extra concerning the Building Better Lives program, athletes, and communities, and to take part within the health problem, go to ONBuildingBetterLives.com.

Optimum Nutrition® was established in 1986 to fulfill client demand for constant high quality in sports activities diet. The firm can be recognized for anticipating ever-changing buyer wants and assembly the calls for of a dynamic market with revolutionary merchandise. With three state-of-the-art manufacturing amenities primarily based in the United States and within the United Kingdom, Optimum Nutrition® manufactures gadgets in each product class, together with dietary bars, protein powders, ready-to-drink shakes and drinks, power merchandise, multi-vitamins and different well being & wellness gadgets that help a wholesome way of life. Optimum Nutrition® GOLD STANDARD 100% WHEY™ is universally acknowledged as one of many world’s best-selling whey protein powder merchandise. Optimum Nutrition® merchandise will be discovered all through the United States in near 10,000 impartial pure product and specialty retail shops, gyms, health facilities, and most on-line retailers. Optimum Nutrition® merchandise are additionally offered in 120+ international locations world wide. For extra info, go to: www.optimumnutrition.com.


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