BOULDER, Colo., June 23, 2021 (GLOBE NEWSWIRE) — New Hope Network’s Nutrition Business Journal (NBJ) and ClearCut Analytics, supplier of e-commerce knowledge options, have entered right into a strategic partnership to supply perception into what’s promoting on-line within the shopper packaged items and pure merchandise industries. Data from ClearCut Analytics will improve NBJ’s present market measurement estimates for e-commerce to raised inform decision-makers from retailers to manufacturers, service suppliers and buyers.
In addition, the partnership will characteristic joint thought management, evaluation and content material creation. This will bolster collective efforts to serve the trade with evaluation into tendencies as shoppers flip to on-line retailers for purchases of meals, drinks, dietary supplements and private care gadgets greater than ever earlier than. A latest research by New Hope Network’s NEXT Data & Insights staff reveals that 56% p.c of U.S. shoppers store on-line for groceries in a typical month with 34% of all shoppers allocating greater than 10% of their grocery spending to on-line retailers.
“We are excited to raised serve the pure merchandise trade via partnering with ClearCut Analytics. Making perception into e-commerce gross sales accessible to our viewers throughout a time with shifting shopper procuring patterns will profit exhibitors, buyers, service suppliers, and naturally the pure merchandise retail viewers,” mentioned Eric Pierce, Vice President of Business Insights at Informa Markets’ New Hope Network. “Data about what’s promoting on-line not solely improves our market modeling, but additionally supplies perception into shopper gross sales patterns that may inform and affect resolution making for bodily retail as properly.”
“As an advocate for the pure merchandise trade, we’re thrilled to share our e-commerce knowledge and insights with Nutrition Business Journal and its viewers,” says Daniel Harari, Vice President of Business Development at ClearCut Analytics. “We acknowledge that on-line gross sales knowledge is commonly a ‘blind spot’ for CPG firms, and we goal to fill this void, opening the door for extra knowledgeable and quicker decision-making aligned with a real measure of shopper demand.”
About Nutrition Business Journal
Nutrition Business Journal guides resolution makers within the vitamin and well being wellness area in creating their technique, understanding tendencies, realizing alternative and analyzing potential dangers. NBJ’s market analysis experiences present enterprise intelligence and thought management to all ranges of the vitamin trade. Each report is exhaustively researched by our employees of trade specialists and presents an evaluation of markets, tendencies, competitors and technique within the U.S. and Global vitamin trade. Learn extra at nutritionbusinessjournal.com.
About ClearCut Analytics
ClearCut Analytics is a retail insights supplier for CPG firms trying to speed up their progress. Its eCommerce and Amazon gross sales intelligence provide the earliest indicator of rising shopper and product tendencies and what’s subsequent for the trade. With ClearCut’s ahead-of-the-curve insights, firms are empowered to decisively act on innovation and go-to-market methods with confidence – and win in right now’s dynamic retail panorama. For extra info, please go to: www.clearcutanalytics.com.
About New Hope Network
New Hope Network is on the forefront of the wholesome life-style merchandise trade. With options for the whole provide chain from producers, retailers/distributors, service suppliers and ingredient suppliers, the community provides a sturdy portfolio of content material, occasions, knowledge, analysis and consultative companies. Through its mission of rising wholesome markets to carry extra well being to extra individuals, New Hope Network helps companies determine the individuals, merchandise, partnerships and tendencies that create higher alternatives and connections. For extra info go to www.newhope.com.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets to commerce, innovate and develop. We present market contributors across the globe with alternatives to have interaction, expertise and do enterprise via face-to-face exhibitions, focused digital companies and actionable knowledge options. We join patrons and sellers throughout greater than a dozen international verticals, together with Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s main market-making firm, we carry a various vary of specialist markets to life, unlocking alternatives and serving to them to thrive three hundred and sixty five days of the 12 months. For extra info, please go to www.informamarkets.com.
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