Nottingham Forest has entered into a brand new multi-year partnership with Nottingham-based wholesome vitamin model The Skinny Food Co because the membership’s new back-of-shorts companion.
In a file class deal for the membership, The Skinny Food Co will turn into official companions of each the Men’s and the Women’s workforce for not less than the following two seasons.
Alongside having the brand on the shorts for the Men’s, Women’s and retail kits, The Skinny Food Co will use their wider partnership rights with Forest, comparable to LED perimeter promoting and digital promotions, to additional enhance their model consciousness throughout the UK and internationally – in addition to partaking Forest followers with provides and promotions all through the season.
David Cook, Nottingham Forest Chief Commercial Officer, stated: “We are thrilled to be working with The Skinny Food Co forward of the 2021-22 season. Since our first discussions with Wayne and James, it’s been unbelievable to be taught extra about their story, their important development over the previous few years and likewise their ardour for soccer.”
David added: “We delight ourselves on being ahead pondering and revolutionary as a membership, and it’s clear that these are core beliefs shared by The Skinny Food Co. We sit up for taking part in our position in serving to this household pleasant model to proceed to go from strength-to-strength.”
James Whiting, Co-Founder at The Skinny Food Co, stated: “As a sports activities fan myself, particularly soccer, it’s an unimaginable feeling for me and an enormous achievement for the corporate. If you had informed me three years in the past that we might be sponsoring such a well-known workforce like Nottingham Forest, I’d by no means have believed you.”
James added: “We sit up for working with such a dynamic and bold workforce and hope to see our relationship develop additional within the coming seasons. We’re excited to proceed to develop with Nottingham Forest and this partnership will actually assist us obtain our formidable advertising and marketing and enterprise aims.”
Fellow Co-Founder, Wayne Starkey, added: “For us to sponsor such a recognised and prevalent workforce with such a widespread fan base proper on our doorstep is unimaginable. Not solely will this support us to proceed to extend our sturdy native presence in Nottingham and surrounding areas, however to be part of a workforce with such deep-rooted and ingrained historical past inside this metropolis is an incredible feeling.”
Wayne concluded: “We’re wanting ahead to supporting our native workforce and are excited to work alongside the group to proceed to assist others reside more healthy, energetic life.”