Noom CEO and co-founder Saeju Jeong moved to the U.S. in 2005 with $3,000, zero acquaintances and numerous gusto to assist individuals dwell more healthy lives. He later met Artem Petakov, who he satisfied to depart Google and create the corporate that in the end turned Noom. They launched the well-known weight reduction app in 2017.
The privately held firm doesn’t disclose consumer or subscriber numbers, however app analytics firm SensorTower says it was the most-installed weight reduction app within the U.S. throughout 2020.
Jeong not too long ago talked to The Associated Press about life targets, weight reduction and heavy steel. The dialog has been edited for readability and size.
Q: You based a heavy steel label, that’s a far cry from Noom. How did you discover your approach into the wellness realm?
A: I based the primary heavy-metal label in South Korea as a result of I really like heavy steel music. I began my enterprise once I was 19 and that was the way in which I found entrepreneurship. My father was a health care provider and ran the hospital. I regarded as much as him rather a lot. Unfortunately, he handed away fairly early, at age 51, from lung most cancers. That helped me to see the world in a different way. It actually shocked me. I used to be twenty-one — a university child. I used to be compelled to mature as a result of I had a really intense expertise and it actually helped me to consider why I’m right here on this planet. It was a reminder that everybody will die and your legacy issues. I made a decision I’m going to do one thing like my father had impressed me to do earlier than I die. I wish to dwell as much as my potential. I’ll do my finest, however with a laser deal with well being care to take advantage of impression.
Q: Why is it referred to as Noom?
A: It’s moon backward. Because Noom companies, we’re a companion. Changing habits, in search of a wholesome life-style, it’s such a journey; it by no means ends. We are the very best companion for each single consumer, similar to the moon is the information and companion of your journey in the dead of night.
Q: How do you see it as being completely different from the opposite weight reduction companies?
A: Lots of people consider us as a shopper weight reduction firm and I believe that’s partially proper and fallacious. The motive we take note of weight administration is as a result of weight administration is an efficient barometer of your total well being. Period. And weight is a matter for lots of people.
We use a scientific method and deal with the consumer expertise for the very best consequence. The objective we based the corporate with is to assist as many lives as we are able to. Behavior change is a really natural, lasting, wholesome solution to take advantage of impression.
Q: Your income doubled final yr. Is that because of elevated curiosity from individuals who wish to drop some weight they gained in the course of the pandemic?
A: Yes and no. I’ll be frank about it: I want I may instantly determine what’s COVID-19’s impression on our enterprise. I may do extra if I figured it out. But we couldn’t determine it out, not as a result of persons are silly however as a result of Noom has been rising properly earlier than COVID-19. I believe there was numerous natural curiosity due to COVID 19 however we’re in hypergrowth as an organization, so it was not tremendous clear if COVID-19 truly supplied a tailwind. Our guess is COVID-19 actually modified the way in which well being care has been handled throughout your entire trade and the top consumer base might hold taking note of the significance of well being. I believe there’s a silver lining there.