Lenny & Larry’s enters nutrition bar category | 2021-06-09

LOS ANGELES – Lenny & Larry’s is including diet bars to its portfolio of merchandise with the introduction of The Complete Cookie-fied Bar.

Non-GMO Project verified and gluten-free, the bar is formulated with 12 grams of plant-based protein, has 6 grams of sugar and 5 grams of prebiotic fiber. The Complete Cookie-fied Bar is out there in two flavors: peanut butter chocolate chip and chocolate almond sea salt.

“As the originators of the protein cookie, we see many issues with cookie eyes, and we noticed the bar class wanted one thing extra distinctive,” mentioned Jolie Weber, chief government officer of Lenny & Larry’s. “Lenny & Larry’s followers love our cookies for his or her scrumptious taste and extra nutritious profile, so now we’re bringing them a cookie in a bar. Just as necessary, it is on-trend with shopper needs for plant-based protein and decrease sugar.”

Distribution for Lenny & Larry’s Complete Cookie-fied Bar can be nationwide at 7-Eleven shops in addition to on-line at Amazon and Lennylarry.com. The prompt retail worth for a single bar is $1.99.

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