Kendago Names Izhar Shay Chairman of its Board of Directors

TEL AVIV, Israel, June 28, 2021 /PRNewswire/ — Izhar Shay, Israel’s former Minister of Science and Technology, serial entrepreneur, senior high-tech govt and enterprise capitalist, has been appointed Chairman of the Board of Directors at Kendago. Kendago is a digital advertising group that focuses on efficiency based mostly promoting for main world corporations, and manages promoting budgets above $100M yearly.

Shay’s appointment is a considerable step in consolidating and constructing sturdy foundations for Kendago’s accelerated progress plans, together with M&A and strategic partnerships with start-ups, worldwide retail chains and enterprise capital funds.

Kendago, owned by Amir Cohen (48) and Roei Ben Bassat (48), two entrepreneurs who’ve been concerned within the digital realm for over 15 years, had been just lately rated by the Digital Marketers Forum because the leading digital advertising agency in the world. The firm works in shut collaborations with main promoting networks together with Google, Facebook, TikTok, Snapchat, Outbrain and Taboola, whereas using inhouse marketing campaign administration applied sciences and algorithms. Along with Kendago’s broad worldwide clientele like V-Shred and Organifi, they’ve tripled their annual exercise ranges three years in a row.

Kendago at the moment employs near 100 workers, with roughly 30 further workers quickly to hitch the promoting, product and know-how divisions after finishing their coaching. With Shay, the corporate has begun formulating strategic plans to strengthen numerous ventures and market enlargement.

Izhar Shay, former Minister of Science and Technology and now Chairman of the Board at Kendago: “I’m proud to hitch Kendago, which in a matter of just a few years has change into one of many largest advertisers on this planet, positioned on the forefront of the digital house due to its mixture of main engineering, inventive and know-how groups. The firm holds super progress alternatives and is properly positioned to take full benefit of them.”

Rafi Magen, CEO of Kendago: “It’s of nice pleasure so as to add to our group, the previous Israeli Minister of Science and Technology, Izhar Shay. Previously elected amongst the 100 most influential folks in Israeli high-tech, he based the most important entrepreneurial neighborhood in Israel – Start-Up Stadium. His wealthy and affluent expertise as an entrepreneur, supervisor, and enterprise capitalist, alongside his a few years as a mentor for entrepreneurs and board members, allows him to immensely contribute to Kendago on our path to formulating a framework of progress and empowerment, whereas additional establishing our worldwide presence. As we progress, alternatives develop day-to-day, whereas prioritization and correct administration tackle ever-increasing significance. We congratulate Izhar on becoming a member of Kendago.”

About Kendago.

The digital advertising group Kendago, makes a speciality of Direct Response to the most important Western markets, offering promoting providers to dozens of main American corporations; thus, producing above $100M in gross sales yearly. Kendago’s entrepreneurship division runs one of many largest weight-reduction plan applications the world has seen for the previous 9 years, the Trim Down Club. With over 2 million members, the AI-technology based mostly weight-reduction plan product tailors personalised vitamin plans to people, in accordance with dietary wants, private restrictions, and particular person preferences. Trim Down Club maintains sturdy year-over-year progress with their distinctive skill to amass clients at scale.

Media Contact

Adam Feldman, VP Business Development at Kendago
[email protected]

SOURCE Kendago

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