Introducing KARMA™ Balanced Nutrition – A New Plant-First Dog Food, Crafted With The Earth In Mind

KARMA is a brand new, progressive, plant-first pet food made with greater than 60+ % vegetation and supplemented with actual rooster or white fish for the optimum stability of vitamin and taste.

“When you set pet mother and father on the middle, you decide to supporting their passions and issues,” says Ikdeep Singh, President of Mars Petcare North America. “Pets may be an necessary a part of a extra sustainable world. We’re proud to launch the KARMA model, progressive, plant-first meals for canine created with pets and the planet in thoughts.”

A plant-first, nutritious selection dedicated to sustainability

KARMA meals for canine is made with fastidiously crafted, plant-first recipes which are designed to be nutritionally balanced with entire grains, wholesome fat and protein to assist a robust, lean physique. Also, every recipe incorporates a mix of plant-based superfoods like flaxseed, chickpeas, dried coconut, chia seed, dried pumpkin, kale, blueberry, spinach, apple and carrot.

In addition to a plant-first focus, KARMA meals for canine is manufactured in a web site dedicated to zero waste to landfill. Plus, the KARMA crew is partnering with worldwide recycling chief TerraCycle® to make the luggage for KARMA dry pet meals nationally recyclable within the U.S. by the Karma Recycling Program. 

“By collaborating within the Karma Recycling Program, savvy pet homeowners aren’t solely offering the animals of their lives the finest nutritionally, they are additionally demonstrating their dedication to the atmosphere,” stated TerraCycle CEO and Founder, Tom Szaky. “By serving to to drive consciousness to the problem of waste and elicit change within the client, KARMA pet food is giving their prospects the distinctive alternative to divert waste and contribute to the preservation of our surroundings for future generations to return.” 

Join the Karma Kollective

A sustainable weight loss plan is usually a nice step in residing a greener life-style. As a part of its launch, the KARMA model is teaming up with actress and canine lover Lucy Hale to introduce the Karma Kollective, a digital neighborhood for pets and their homeowners dedicated to serving to the atmosphere by good deeds. Lend a serving to hand (or paw) by becoming a member of the Karma Kollective for suggestions and inspiration to guide a extra sustainable life. Karma Kollective members may share their very own inspiration with #TheKarmaKollective. From cleansing up nature trails to donating your outdated canine toys to an area shelter, there are various methods canine and people can do good collectively for Mother Nature. New members of the Karma Kollective will obtain a Karma Kit to assist them get began on their good karma journey, whereas provides final.

“We can all work collectively to make the world just a little greener, and that features canine like my very own, Elvis and Ethel,” stated Hale. “I like that the KARMA crew is offering canine with a plant-first various that offers them the vitamin they should be energetic and wholesome, whereas being aware of our planet.”  

Lucy and her canine are engaged on incorporating small steps into their lives that may result in large adjustments for our planet. A extra earth-friendly life-style can begin with making the swap to extra plant-first meals, like KARMA.

KARMA pet food is now obtainable in-store and on-line at Petco and on-line at Chewy and Amazon in two varieties:

For extra data, go to or observe alongside on social media @KARMAPetFoods on Facebook, Instagram and Twitter.

About the KARMA™ Brand
The KARMA™ model is a plant-first pet food with protein from actual rooster and actual white fish for the optimum stability of vitamin and taste. Made with plant-based superfoods, KARMA™ merchandise nourish pets’ whole-body well being and vitality. All recipes comprise important vitamins and have a stability of animal and plant proteins. Through our zero-waste to landfill philosophy and a partnership with TerraCycle, the KARMA model is targeted on sustainability and believes pets can do their half for the atmosphere. For extra data, please go to

About Mars Petcare 
At Mars Petcare we have now one objective: A BETTER WORLD FOR PETS™. Through complete veterinary care, vitamin, breakthrough programmes in diagnostics, wearable well being monitoring, DNA testing and pet welfare we assist pets in additional than 130 international locations. For a long time we have supported analysis into the unimaginable science of human-animal interplay on the Waltham Petcare Science Institute the place scientists uncover necessary advances in pet well being and wellness.  Mars Petcare is a part of  Mars, Incorporated, a worldwide, family-owned enterprise with a give attention to turning into Sustainable in a Generation. Follow us on Instagram and LinkedIn

SOURCE Mars Petcare

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