EQS-News / 16/06/2021 / 22:00 EST/EDT
Darren Yaw Foods To Enter Lucrative Sport Nutrition Drink Market in South East Asia With Launch of Yawzer
JAKARTA, INDONESIA / ACCESSWIRE/ June 17, 2021 / Food and diet model Darren Yaw Foods introduced at the moment its enterprise into the rising sports activities diet drink market with the soon-to-be-launched vary of power drinks known as Yawzer.
‘We are excited to announce our launch of the Yawzer vary of sport diet drinks. Yawzer is a pure and all-natural sports activities drink for all ages. It’s made with 100% plant-based elements, pure caffeine, vitamin C and electrolytes, appropriate for the health-conscious youth shopper,’ mentioned CEO of Darren Yaw Foods, Lester Yaw Foo Hoe, talking from their Malaysia workplace.
As an Asian meals firm, Darren Yaw Food’s Yawzer drinks shall be infused with Asian elements that carry added dietary advantages similar to goji berries, ginseng and ginger. Darren Yaw Foods launched into a year-long analysis and growth course of that studied the market and drinks section.
‘From our market analysis, we all know that Asian shoppers have gotten more and more health-conscious. This will drive development for dietary meals and ready-to-drink merchandise within the area. As sports activities drinks are additionally more and more seen as refreshment drinks, this implies sports activities diet drinks are actually a part of the mainstream market. We positively see big potential with Yawzer as a result of we’re pure and natural with an added Asian contact that’s positively distinctive and a differentiator,’ mentioned Darren Yaw Foods CEO, Lester Yaw Foo Hoe.
The international marketplace for sports activities diet meals and drinks is projected to be price USD25 billion by 2026, with Asia Pacific anticipated to achieve USD9 billion. Asia’s younger shoppers are a fitness-crazy technology and the good-health picture of sports activities drinks are driving development in sports activities and power drinks segments. These drinks typically comprise giant doses of caffeine and different authorized stimulants.
Darren Yaw Food’s Yawzer nevertheless, will use natural inexperienced tea and pure, low-sugars, in addition to Asian elements, and was devised as a part of a balanced, nutritious diet. ‘We developed Yawzer to suit into fashionable wholesome existence which are trending with youth shoppers. These shoppers care about what they eat and drink. Our prime quality elements with an Asian contact will cater to those tastes,’ mentioned Darren Yaw Foods CEO Lester Yaw Foo Hoe.
Yawzer can also be planning to include sustainable packaging as a marker of sustainability objectives the corporate arrange in 2016. The producer plans for the drinks vary to be carbon impartial. ‘Darren Yaw Foods is critical about managing and containing our carbon footprint. Our manufacturing processes from end-to-end proper as much as bottling and packaging shall be sustainable. Yawzer’s packaging shall be 100% recyclable and made out of low-carbon supplies. Our shoppers additionally care in regards to the impression their weight-reduction plan and way of life selections make, so we wish them to know that Yawzer is the fitting selection,’ mentioned Darren Yaw Foods CEO Lester Yaw Foo Hoe.
Darren Yaw Foods plans to launch Yawzer in Indonesia in July, adopted by different markets in Malaysia, Cambodia, Singapore and Vietnam all through 2021 to 2022. The firm has secured distribution offers with native Indonesian comfort retailer GCG, owned by Guardian Capital Convenience Group.
The transfer by Darren Yaw Foods alerts a transfer to develop and domesticate a fanbase of aware shoppers amongst Gen Zs who’re in search of moral, plant-based and vegan choices and are more willing than ever before to spend on sustainable products. The firm believes that there’s a prepared market among the many rising South-East-Asian middle-class youth. In the playing cards for the corporate is to increase additional into dietary meals with ready-to-drink merchandise and power bars and protein drinks.
‘We are prepared to maneuver full steam forward into this sector and are planning a gentle launch of merchandise with all-natural elements that supply lengthy lasting and sustainable power advantages, preserving in thoughts the ever-changing taste developments that the youth market craves,’ mentioned Darren Yaw Foods CEO Lester Yaw Foo Hoe.
Darren Yaw Foods is a meals manufacturing firm and distributor primarily based in Indonesia.
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SOURCE: Darren Yaw Foods
16/06/2021 Dissemination of a Marketing Press Release, transmitted by EQS Group.
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