Brand Holdings, LLC Acquires Healthy Skoop, the Third Acquisition in 12 Months Executing Its Direct-to-Consumer E-Commerce Strategy.

PITTSBURGH–()–Brand Holdings, LLC, a holding firm centered on buying DTC e-commerce firms within the areas of well being and wellness, sports activities vitamin, magnificence and practical meals, amongst different classes, introduced right now the acquisition of Healthy Skoop, a progress model within the Plant-Based Protein Powder market, from the Seurat Investment Group. This represents the third acquisition for the Company, which is backed by Kidd & Company, LLC (“KCO”) and T-street Capital, LLC (“T-street”).

Healthy Skoop, based a bunch of associates led by Dr. James Rouse, a well known medical skilled and character in Boulder, Colorado, is an organization whose mission is to make nice tasting plant-based merchandise a easy, straightforward selection, as a way to assist folks reside a wholesome life-style day-after-day.

The first acquisition, Dr. Emil Nutrition, a number one supplier of a portfolio of well being and wellness dietary supplements in addition to sports activities vitamin merchandise for each the fanatic athlete and on a regular basis client backed by the scientific background of Dr. Emil Hodzovic, was accomplished in June, 2020.

Subsequently, the second acquisition, Simple Botanics, was accomplished in March, 2021.

Brand Holdings will companion with Dr. James to launch a brand new presence for the model right now at www.HealthySkoop.com with an assortment of Breakfast Protein Powders – plant-based proteins paired with prebiotics, probiotics, and quite a few nutritional vitamins and minerals – in addition to their highly regarded Daily Proteins.

“As the world begins to open again up and our prospects’ busy existence begin up once more, offering them a simple solution to get their day by day requirement of plant-based protein, nutritional vitamins and minerals is a precedence, and we’re thrilled with the flexibility to guide the longer term progress of an organization with merchandise as sturdy as Healthy Skoop,” stated Jeffrey R. Hennion, Chairman & CEO of Brand Holdings. “We are excited to now be partnering with Dr. James to speed up the expansion of Healthy Skoop to its legions of followers throughout the U.S.”

Dr. James Rouse, one of many authentic Founders of Healthy Skoop commented, “I’m past excited to have this partnership with Brand Holdings. Healthy Skoop started in my kitchen as a solution to serve my sufferers and now has grown far past what I ever anticipated.” Dr. Rouse continued, “Our dedication to high quality, style and expertise has all the time been the muse of our model, and this relationship with Brand Holdings will insure that we’ll have the respect to proceed to serve our passionate Healthy Skoop neighborhood.”

“We have all the time been extraordinarily pleased with the standard of the Healthy Skoop product line,” stated Adam Greenberger, Managing Partner of Seurat Capital, “and we sit up for the brilliant way forward for the model and the continued progress of the corporate that Jeff and the Brand Holdings crew will convey.”

Gerry DeBiasi, a Partner at KCO, commented, “We see Healthy Skoop as a powerful model with glorious merchandise, which can function sturdy leverage factors as we glance to construct advertising and distribution.”

Dale Cheney, Managing Partner at T-street, added, “With this third acquisition within the Brand Holdings portfolio in lower than a 12 months from the formation of the corporate, we’re excited for the longer term each because of the particular person power of those manufacturers in addition to the economies of scale of mixing underneath the Brand Holdings umbrella.”

About Brand Holdings

Brand Holdings, LLC, a holding firm centered on buying DTC e-commerce firms within the areas of well being and wellness, sports activities vitamin, magnificence and practical meals, and different classes is backed by Kidd & Co and T-street Capital. Headquartered in Pittsburgh, PA, Brand Holdings operates two e-Commerce manufacturers: Dr. Emil Nutrition and Simple Botanics.

Dr. Emil Nutrition is a number one supplier of a portfolio of well being and wellness dietary supplements in addition to sports activities vitamin merchandise for each the fanatic athlete and on a regular basis client backed by the scientific background of Dr. Emil Hodzovic and has amassed a loyal following by leveraging the model’s science-backed strategy to dietary dietary supplements.

Simple Botanics, based by Kimberly Crupi Dobbins, is an organization based mostly on the idea that scrumptious and good-for-you treats needn’t be sophisticated. This ardour fueled the need to create clear vitality made of easy, unprocessed substances. Today, Simple Botanics executes that imaginative and prescient within the type of each natural, botanic teas and natural bars.

About Kidd & Company

Kidd & Company, LLC (KCO), based mostly in Old Greenwich, CT, is the non-public fairness funding arm of the Kidd Family Office. KCO traces its roots to 1976 when the agency’s founding companion, William Kidd, made his first non-public fairness funding. Today, KCO sponsors management fairness investments within the decrease center market the place the complementary abilities and expertise of the agency’s companions might be utilized to create important worth over time. KCO implements its thesis-driven strategy to energy above-market progress in income and earnings, each organically and thru accretive acquisitions. The numerous ability set of the agency’s companions permits KCO to convey administration, operational, gross sales and advertising, company finance, and M&A experience to bear to considerably enhance the entire worth of its investments. For extra info, go to www.kiddcompany.com.

About T-street Capital

T-street is an unbiased funding agency whose major mission is to companion with founders and administration groups to help the expansion and strategic growth of small to mid-size companies centered on rising client product manufacturers. The crew has a various background of client investing and working experience that may be supportive in offering a versatile and tailor-made fairness answer for accelerated enlargement. T-street’s consumer-focused classes embody, meals & beverage, well being & wellness, energetic life-style, health & vitamin, leisure & leisure, and wonder & private care. T-street was based in 2013 by the General Partner, Dale Cheney. For extra info on T-street, please go to www.t-street.com.

About Seurat Capital

Seurat Capital, LLC (Seurat), based mostly in South Norwalk, CT, is the non-public fairness funding arm of the Seurat Group Inc. By leveraging the collective data, expertise, and crew of main Consumer Packaged Goods (CPG) consulting agency, the Seurat Group; Seurat Capital makes investments which can be a lot greater than merely capital in challenger manufacturers. Seurat helps its portfolio manufacturers understand exponential progress, counting on strategic working, advertising, and gross sales rules developed over 25+ years of expertise working with main CPG manufacturers throughout the globe. For extra info, go to www.seuratgroup.com.

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