Anytime Fitness Parent Company Acquires Nutrition Coaching Brand Stronger U

Chuck Runyon, CEO and co-founder of Self Esteem Brands

Woodbury-based Self Esteem Brands introduced right now it has acquired Stronger U, a digital diet teaching companies model based mostly in Newburgh, New York. Self Esteem is already the mum or dad firm of The Bar Method, Basecamp Fitness, Waxing the City, and Anytime Fitness, the world’s largest health franchise.

Financial particulars of the acquisition weren’t disclosed.

“We have now supplied diet as a functionality to assist members within our portfolio and out of doors of our portfolio get higher, faster, simpler entry to non-public wellness—it’s a customized strategy to teach folks,” Self Esteem Brands co-founder and CEO Chuck Runyon stated in a YouTube announcement.

Runyon stated he hopes this acquisition will broaden Stronger U’s attain from 50,000 members to 500,000 or 5 million.

“As we all know, diet is without doubt one of the hardest elements of general well being and wellness for shoppers to handle, and I would like this demand to be the chance for Stronger U and Self Esteem Brands to assist us just do that,” Stronger U founder Mike Doehla stated within the video. “The goal to enhance the conceit of the world is one thing now we have in widespread. We are aligned so intently, and diet goes hand in hand with bodily and psychological well being and wellness.”

Founded in 2015, Stronger U provides customized diet plans with each digital entry and stay, licensed coaches to enhance members’ consuming and weight-reduction plan expertise.

Stronger U will proceed to function as a standalone model whereas Self Esteem Brands investigates choices for integrating its teaching companies inside its different health manufacturers.

Runyon predicted the subsequent decade will give attention to diet.

“Consumer spending globally goes to proceed to extend,” he stated. “Covid has shined a highlight on simply how unhealthy we’re in growing international locations world wide, and it is a pure synergy for the portfolio corporations of Self Esteem Brands.”

Anytime Fitness was based in 2002 as the primary 24-hour health middle franchise mannequin. Shortly after the pandemic hit, Runyon appeared on an episode of TCB‘s By All Means podcast to talk about the ways his business changed.

Today, Self Esteem Brands holds greater than 5,000 regionally operated franchises in 32 international locations in its pursuit “to extend the conceit of the world.” The firm can also be the mum or dad of Provision Security Solutions, Healthy Contributions, and PumpOne.

Across its health and wellness manufacturers, Self Esteem presently has greater than 5 million members on all seven continents.

According to a press launch, the corporate’s international footprint will assist introduce Stronger U to extra shoppers and earn an even bigger share of the digital diet teaching market.

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