ZOE Launches #bluepoopchallenge to Help People Learn About Their Gut Health

Coming to life via shiny blue muffins, ZOE invitations members to go to bluepoopchallenge.com, the place they are going to be guided to bake their own muffins or, within the U.S., buy them at price. To start the problem, members eat two muffins for breakfast and observe the time it takes till blue-green poop seems. After members enter their intestine transit occasions on bluepoopchallenge.com and reply a couple of easy well being questions, ZOE will reveal fascinating and enjoyable intestine well being insights primarily based on evaluating them to 1000’s of members in ZOE’s analysis research.

As a part of the ZOE PREDICT research, researchers requested 1000’s of members to eat specially-prepared blue muffins so they may measure their transit time. The easiest technique to measure intestine transit time, they discovered, was to eat a distinctively-colored meals to see how lengthy it takes to come back out the opposite finish. In the research printed in Gut, ZOE’s scientists discovered that transit occasions diverse from lower than 12 hours to many days, with a mean time of round 29 hours.

The analysis staff additionally discovered that intestine transit time isn’t solely affected by weight-reduction plan, way of life and hydration, but in addition by the trillions of bugs residing within the intestine, generally known as the intestine microbiome. To discover the hyperlinks between transit time, intestine microbes, and well being, ZOE analyzed the gut microbiomes of each blue pooper and picked up important knowledge about their weight-reduction plan and well being.

Dr. Sarah E. Berry, Reader in Nutrition Sciences at King’s College London and co-lead writer of the brand new research famous, “There are a number of scientific methods of measuring intestine transit time, reminiscent of swallowing particular capsules or a small wi-fi system.” She added, “But these strategies are sophisticated and invasive and may’t simply be completed at dwelling. Our knowledge exhibits that transit time, tracked with blue dye, is an indicator of intestine well being, and is best than different non-invasive strategies out there.”

The checks revealed that shorter transit occasions had been typically related to higher well being, much less stomach fats, and more healthy responses to meals. Findings additionally confirmed variations in weight-reduction plan and intestine microbiome composition between folks with shorter and longer transit occasions, with particular meals and strains of micro organism related to speedier or slower poops. Those with longer transit occasions had extra microbes that feed on protein together with fewer fiber-loving bugs that produce useful molecules known as short-chain fatty acids, that are linked to higher intestine well being. It was additionally found that individuals with slower poops had been extra prone to have a greater diversity of microbes in their gut, which is usually related to a wholesome intestine. This means that extra microbiome range might not at all times be an indication of higher well being for individuals who do not poop fairly often. Moreover, folks with very quick transit occasions, suggesting that they had diarrhea, tended to have a much less wholesome intestine microbiome.

Professor Tim Spector, Epidemiologist from King’s College London, who began the PREDICT research program and is scientific founding father of ZOE defined, “The key to well being and weight reduction lies not within the newest fad weight-reduction plan or energy consumed, however within the microbes inside us.” Spector continued, “The Blue Poop Challenge is a straightforward technique to discover out what’s going on in your intestine. All you want are a few blue muffins and a spirit of curiosity to take that first step.”

The #bluepoopchallenge goals to unfold ZOE’s mission of serving to folks attain their greatest well being by discovering how their physique works. With their first-of-its-kind at-home take a look at equipment and customized diet program, ZOE may also help customers enhance their well being and scale back weight by decreasing dietary irritation and enhancing their intestine well being by retraining their physique from the within out.

“You can change your microbiome in weeks; it does not take years,” mentioned Jonathan Wolf, co-founder and CEO of ZOE. “But first, it is advisable perceive what’s going on inside your physique. The Blue Poop Challenge is a enjoyable and fascinating program designed to drive consciousness of how vital your intestine well being is. As I inform my youngsters, when you notice you’re feeding your microbiome with every little thing you eat, it transforms how you consider meals.”

About ZOE
ZOE is a healthcare science firm serving to folks perceive their physique’s responses to meals. By utilizing machine studying mixed with massive scale human research, ZOE is decoding the affect of diet on well being.

ZOE leads the PREDICT Studies and the ZOE COVID Study, that are the world’s largest group powered analysis packages of their form in diet and COVID-19 respectively.

Located in London and Boston, ZOE was based by Professor Tim Spector of King’s College London, knowledge science chief Jonathan Wolf and entrepreneur George Hadjigeorgiou. ZOE was named one of many Deloitte Fast 50 Rising Stars in 2019 for the corporate’s contribution to science enabled by expertise and machine studying.

For extra data on ZOE’s mission and science, go to joinzoe.com.

Issued and launched by:
Fiana Tulip
Head of Communications, ZOE
[email protected]


Related Links


Recommended For You

About the Author: Adrian

Leave a Reply