Shaquille O’Neal Invests in At-Home Fitness Startup MAXPRO

DETROIT, May 27, 2021 /PRNewswire/ — MAXPRO, the startup making at-home and linked health accessible to all, immediately introduced a strategic partnership with basketball Hall of Famer and leisure icon Shaquille O’Neal, who has invested within the firm to bolster MAXPRO’s mission to assist people of all health ranges obtain their objectives.

Founded in 2019, MAXPRO is the primary answer that mixes the perfect attributes of all health tools available on the market immediately: portability (can be utilized just about wherever), versatility (all varieties of exercises), connectivity (a premium digital expertise that tracks reps, weight, gives instructor-led courses and extra) and energy (300 kilos of resistance). The model’s know-how and compact health system replaces a complete fitness center of cumbersome tools and prices considerably lower than the present main linked health machines available on the market. Additionally, MAXPRO encompasses a sturdy digital expertise that features dwell health courses led by licensed instructors, accessible wherever on the MAXPRO companion app on iOS and Android.

“We’ve hit so many milestones up to now yr however having an achieved investor like Shaquille O’Neal on our staff highlights how far we have come,” stated Nezar Akeel, founder and CEO of MAXPRO. “My preliminary motivation for beginning MAXPRO got here to me as a result of I saved lacking exercises after I was touring for enterprise. Without a transportable health system that I may take wherever to exercise anytime, I made a decision to invent my very own in order that I may assist anybody get an important exercise no matter the place they’re.”

“I’m so excited to accomplice with MAXPRO. They are an incredible firm with an important imaginative and prescient and a novel product that I like to make use of,” stated O’Neal. “My entire mission is to inspire, encourage and convey enjoyable to the world, and MAXPRO is targeted on the identical factor.”

Since the corporate was based, MAXPRO has grown from a pre-revenue Kickstarter marketing campaign to a high-growth startup that has bought 10,000+ items worldwide (56 international locations, all 50 US states) in 2021, and has earned $10M+ of income. Given the present state of the worldwide health business, MAXPRO is poised to proceed this development with expanded {hardware} and digital choices. According to RunRepeat, 37% of fitness center members globally have already cancelled or are contemplating cancelling their fitness center memberships completely, whereas 47% don’t plan to return to the fitness center upon reopening. This information factors to an enormous shopper want for MAXPRO’s breed of at-home health.

Authentic Brands Group (ABG), a model growth, advertising, and leisure firm, is a strategic accomplice of the Shaquille O’Neal model.

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MAXPRO goals to assist athletes of all ages and health ranges to evaluate, plan, and attain their health objectives by offering them with best-in-class {hardware}, digital expertise and motivation. MAXPRO was based by former Division One athlete Nezar Akeel in 2019 as a result of he wanted a health system that had the portability, versatility and connectivity that allowed him to exercise anytime, wherever. MAXPRO’s first product, the MAXPRO SmartConnect, is the world’s first full physique transportable health machine with smartphone connectivity and a digital teaching app. SmartConnect options resistance ranges which can be adjustable from 10lbs to 300lbs (4.5kg to 135kg) immediately with a easy flip of a dial; whereas the MAXPRO app encompasses a sturdy library of preset exercises, coached courses and particular person workouts to assist any athlete attain their health objectives.

About Shaquille O’Neal
Shaquille O’Neal is among the world’s most profitable athlete-turned-businessman, whose accomplishments each on and off the court docket have translated right into a extremely sought-after shopper model. As an entrepreneur, sports activities analyst, DJ, restaurateur, and model ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates all through every of his numerous endeavors.

The 15-time NBA All-Star’s unprecedented athletic profession spanned almost twenty years and earned him numerous awards and honors, together with NBA Most Valuable Player, NBA Rookie of the Year, 4 NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.” 

O’Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which offers sources for underserved youth. He additionally provides again by way of plenty of annual philanthropic packages together with Shaq to School, Shaqsgiving, and Shaq a Claus.

The launch of his Las Vegas eatery Big Chicken has additional elevated Shaquille’s standing as he has positioned himself as a profitable restaurateur. A second Big Chicken location is open in Glendale, CA and extra areas will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.

Follow Shaquille O’Neal on Facebook, Twitter and Instagram.

About Authentic Brands Group
Authentic Brands Group (ABG) is a model growth, advertising and leisure firm, which owns a portfolio of worldwide media, leisure and way of life manufacturers. Headquartered in New York City, ABG elevates and builds the long-term worth of greater than 30 shopper manufacturers and properties by partnering with best-in-class producers, wholesalers, and retailers. Its manufacturers have a worldwide retail footprint throughout the posh, specialty, division retailer, mid-tier, mass, and e-commerce channels, and in additional than 6,200* freestanding shops and shop-in-shops all over the world. 

ABG is dedicated to reworking manufacturers by delivering compelling product, content material, enterprise and immersive experiences. It creates and prompts authentic advertising methods to drive the success of its manufacturers throughout all shopper touchpoints, platforms and rising media. ABG’s portfolio of iconic and world-renowned manufacturers generates greater than $14 billion** in annual retail gross sales and contains Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®*, Spyder®, Volcom®, Airwalk®, Nautica®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in June 2021*. 2021E**

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Follow ABG on Twitter, LinkedIn, and Instagram.

Media Contact
Michael Finn – MAXPRO
[email protected] 
+1 952.426.8747

Michelle Ciciyasvili – Shaquille O’Neal/Authentic Brands Group
[email protected] 


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