Produce for Better Health Foundation Convenes Top-Tier Trendsetting Food & Nutrition Journalists & Media Professionals For Inaugural Have A Plant Media Meet Up

Lights, digicam, motion! On May 20, the Produce for Better Health Foundation (PBH) hosted its first-ever Have A Plant® Media Meet Up with top-tier journalists and media professionals from main meals and vitamin client media retailers, equivalent to Good Housekeeping, Health and Parents amongst many others, as a part of its strategic efforts to prioritize client media relations and encourage hundreds of thousands of Americans to get pleasure from extra vegetables and fruit. PBH members HZPC Americas Corp., Potato Glory™, Naturipe Farms LLC, Stemilt Growers, LLC and Ajinomoto, sponsored the Media Meet Up, which featured an interactive agenda that circulated newsworthy info and key messages to journalists. A mixture of inspiring shows and fascinating culinary discussions showcased PBH’s dedication to altering the narrative round fruit and vegetable consumption, by not solely specializing in what individuals KNOW about vegetables and fruit and their well being advantages, but in addition tapping into their FEELINGS, or the emotional connections individuals expertise when consuming produce, to encourage extra DOING, or new consumption behaviors. Rooted in behavioral science, PBH calls this method their KNOW-FEEL-DO behavioral framework.

“The Media Meet Up was a monumental step ahead for PBH, our members and the Have A Plant® Movement, as we proceed to develop PBH’s thought management platform with our new consumer-facing media engagement technique and relationship-building efforts,” stated Wendy Reinhardt Kapsak, MS, RDN, President & CEO of PBH. “PBH is dedicated to advancing the fruit and vegetable dialogue and shaping new behaviors that may change consumption habits long run. Partnering with journalists and media professionals from main meals and vitamin client media retailers, who immediately have an effect on the meals selections of millennials and Gen Z customers on the point-of-awareness, is the proper recipe to encourage all Americans to eat extra vegetation, for more healthy and happier lives.”
The first-ever PBH Have A Plant® Media Meet Up featured a mixture of inspirational content material and demonstrations, together with:

  • A deep dive into client behaviors that have an effect on fruit and veggie consumption and habits, together with information from PBH’s State of the Plate: America’s Fruit & Vegetable Consumption Trends analysis;
  • On-trend culinary improvements with potatoes that includes former restaurateur Chef Alex Ong, director of culinary excellence for the University of Massachusetts Amherst and PBH Have A Plant® Culinary Ambassador;
  • Research exploring the emotional well-being advantages of consuming vegetables and fruit (i.e., Food Rooted In A Better Mood®) led by premier researcher Dr. Taylor C. Wallace, PhD, CFS, FACN, PBH Chief Food and Nutrition Scientist and Principal & Chief Executive Officer, Think Healthy Group;
  • Interactive taste exploration bursting with berries to feed the senses with specialty produce knowledgeable and all-around produce diva, Chef Jill Overdorf, Naturipe Farms LLC; Jenn LaVerdera, MS, RD, Nutrition Communications Expert, Naturipe Farms LLC; and Lori Taylor, Founder & CEO, The Produce Moms® and PBH Have A Plant® Ambassador; and
  • Real-life, sensible options, together with digital and social content material communications methods, to assist shut the fruit and vegetable consumption hole. 

“The content material introduced throughout the PBH Have A Plant® Media Meet Up captivated my consideration and launched me to distinctive analysis, the newest tendencies, in addition to new and progressive merchandise,” stated Lauren Manaker, MS, RDN, freelance journalist for PopSugar, The Kitchn, MSN and “I’m impressed to unfold the phrase in regards to the Have A Plant® Movement, together with the ideas and tips I realized on how consuming fruits and veggies may be straightforward, sensible and FUN!”
To proceed constructing relationships with client media, Reinhardt Kapsak shall be conducting digital deskside interviews all through the summer season, with top-tier journalists who couldn’t attend the occasion, and to proceed conversations with Media Meet Up attendees, to additional consciousness of the Have A Plant® Movement and the essential want for Americans to eat extra fruits and veggies. Additionally, PBH will proceed to conduct client media outreach all year long, sharing consumption analysis and provoking assets, primarily based on well timed hooks and related tendencies, together with one other push this September for National Fruits & Veggies Month.
The PBH Have A Plant® Media Meet Up featured information that may be accessed by using the State of the Plate toolkit for a mess of insights and assets, in addition to the Have A Plant®: Plant-Forward Eating Guide, in partnership with California Walnuts.

For extra details about learn how to get entangled in PBH’s training and occasions platforms to interact influencers throughout 4 factors of affect: point-of-sale (retail), point-of-flavor (culinary & foodservice), point-of-inspiration (digital & social media way of life & vitamin communicators); and point-of-awareness (media), contact Katie Calligaro, Marketing & Communications Director at PBH.

About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the one nationwide group devoted to serving to customers stay happier, wholesome lives by consuming extra vegetables and fruit, together with recent, frozen, canned, dried and 100% juice, each single day.

Since 1991, PBH has invested many years into creating trended insights on attitudes towards all types of fruit and vegetable consumption, along with campaigns and partnerships with authorities, meals business stakeholders, well being professionals and different thought leaders to collaborate, facilitate and advocate for elevated consumption. Campaigns included first, the 5-A-Day program, after which, the Fruits & Veggies—More Matters public well being initiative. While 5 vegetables and fruit every day is nice recommendation, and extra will at all times matter, PBH’s new behavior-based call-to-action is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® Movement is an invite that may encourage individuals with compelling causes to imagine within the highly effective function vegetables and fruit can play to create pleased, wholesome and energetic lives.

Be positive to hitch the Have A Plant® Movement and get new recipes, snack hacks, meal concepts and different suggestions from cooks, registered dietitians, in addition to meals and wellness specialists by visiting Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And keep in mind to #haveaplant.

PBH can be liable for the Lead The Change Movement — a multi-sector, multi-year initiative designed to maximise the facility of PBH’s distinctive thought management place, widespread influencer community, credible scientific and market analysis, and, most significantly, its progressive members and companions, to guide a call-to-action for addressing the worldwide fruit and vegetable consumption disaster. The initiative consists of analysis, thought management and communication platforms to make sure the Movement speaks with One Purpose, One Voice and One Call-to-Action. For extra details about the Lead The Change Movement go to:

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